Series X costs as much as I expected, but I was skeptical of $300 for Series S (thought $350 would be more realistic).
How good or bad this pricing strategy is will depend on Sony's PS5 prices. But in any case, it's good to have confirmation for one manufacturer, because now it can't take long until the other one comes forward as well.
$500 is what I expect for the proper PS5, but I am skeptical of $400 for the digital edition. That comes across as too much of a lossleader because Sony would have to give retailers one hell of a deal to get the retail price that low for a console that retailers can't make much secondary profit off.