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There are positive reasons why the show could be late July. Obviously we all want footage and things to get hyped about ASAP, but you need to remember its focused on a product and brand launch.

Showing at the end of July delivers the following potential benefits:

- Closer to the point we'll be able to actually pre-order consoles.
- More breathing room from Sony's conference.
- Slightly elevated chance of further commitments from third parties.
- More time for first parties to perfect content that will be shown.



starcraft - Playing Games = FUN, Talking about Games = SERIOUS