MS getting access to 700m+ facebook users, and some of the phone market, that could make use of xCloud for gameing on your phone.
Replying to edit.
"Facebook likely going to be integrated into Xbox OS, so they can datamine all xbox users." - No.
"MS aiming to make gamepass a big thing on phones, and pcs via facebook/instragram."
True, but Facebook/Instagram won't be the only avenue of getting to Gamepass/xCloud via PC.
"Something tells me Facebook is gonna be plastered all over the dashboard...."
See previous reply.
In regards to what Facebook is getting in return? Honestly Idk for certain but I personally see a few things, for one Facebook loses a competitor (they actually acquired Mixer but Microsoft keeps the tech, Facebook will attempt to poach the users and own the trademark/brand now). Secondly Xbox will likely begin to advertise Facebook Gaming (such as for gaming event streams, or being able to use xCloud/Gamepass through Instagram/Facebook).
Beyond that Idk, but Facebook ain't exactly ran by geniuses, they sure as hell ain't going to be the ones pushing around Microsoft in this relationship, Lol. We're not going to suddenly see Facebook plastered everywhere and xCloud/Gamepass requiring a Facebook link unless you're accessing xCloud through Instagram/Facebook maybe which in that case, you're already linked. to FB/Insta, if you care about avoiding Facebook you'll just be able to access xCloud app elsewhere.