Cough, Pokemon, Cough.
Pokemon is first in terms of revenue, but I would be surprised if more people on the planet know what Pokemon is compared to how many know what Star Wars is. There's barely anyone in the US that hasn't watched at least one Star Wars movie, and based on the foreign box office I'm sure that many hundreds of millions more outside of the US have watched at least one. Star Wars lack of popularity in China hurts it for sure, since China is like 1.4 billion people, but I still think Star Wars might top Pokemon overall in terms of mindshare. We know that at least 1 billion people know what Pokemon is, because Pokemon Go passed 1 billion downloads.Last edited by shikamaru317 - on 30 December 2019