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Depends on if it's for something that I might like. If it's for, say, video games, I prefer seeing gameplay first.

This relates to why I don't normally download mobile games, because the commercials and trailers tend to show extravagant acting and set pieces, but only a couple seconds of gameplay at the end, and said gameplay tends to look lackluster or worse.

My brother and I felt we just had to have Banjo-Kazooie back in 1998 when we saw the commercial: