Sony's new CEO Kenichiro Yoshida calls the loss-making division "indispensable," though half-hearted efforts in the US and struggles in carrier partnerships made Sony a minority player stateside.

Sony is refocusing its smartphone division following losses, effectively exiting the US market following an operating loss of 97.1 billion yen ($879.5 million) for the fiscal year ending in March. Moving forward, Sony will focus on sales in Japan, Taiwan, Hong Kong, and Europe, where it has seen greater success.

"We see smartphones as hardware for entertainment and a component necessary to make our hardware brand sustainable," Sony CEO Kenichiro Yoshida told reporters during a press briefing, as reported by Reuters. "And younger generations no longer watch TV. Their first touch point is smartphone."

Sony smartphones have had enduring popularity in Japan and Europe, due to ties in the region—the company enjoys a close relationship with Japanese mobile network operators, while existing relationships built during the Sony Ericsson joint venture, prior to Sony assuming full control in 2012, have helped with sales in those regions.

However, Sony Mobile has faced significant difficulty making any headway in North America. The dual-function power button and fingerprint reader—a hallmark of Xperia devices until last year—had the fingerprint reading capabilities disabled in firmware in North America, for reasons which the company has never explained, though conflicting reports attribute to either a contractual obligation with network operators or unresolved patent issue. Sony's relationship with mobile network operators in the United States is functionally nonexistent, with no carrier-released phones since the cancellation of the Xperia Z4V on Verizon in 2015.

This is good now that they dont have to lose large amounts of money

Link:https://www.techrepublic.com/article/sony-mobile-effectively-exiting-us-market-amid-slowing-sales-of-smartphones/

Update: Sony also halted smartphone sales in Latin America, the Middle East, Oceania and other South Asian, and India.

Last edited by dx11332sega - on 28 May 2019

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