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AngryLittleAlchemist said:
It's kind of weird to me they're making all these cool third party collaborations like an entire year before the new DLC comes out. I know it will keep the game more alive, but I can't imagine there's much opportunity to capitalize financially on the extra attention without paid DLC.

I dunno how these will work exactly, but for the Street Fighter collaboration, everything was free, except some "poses" that you could buy where Ryu does a Hadoken, etc.
Maybe those are popular enough?