Sony is just crazy dominating right now, and has spiderman coming.
Nintendo has a long list of IPs any of which can dominate a year. Don't need E3 to spread that message.
Microsoft has had two games come out this year, both sitting under 70. I don't expect Crackdown 3 to do much better, and it feels like Fortnite is stealing all of PUBGs thunder.
So they need E3 to show they can still compete. And now with more third party, and timed exlusives.
- Deadliest mass shooting by an individual in US history (10/01/2017)
- Deadliest high school shooting in US history (02/14/2018)
- Deadliest massacre of Jews in US history (10/27/2018)
- Political assassination attempt of TWO former presidents(and 10+ other people) (10/23/2018 - and beyond)