Definitely dropped the ball on this one. Most people were not expecting the Slim refresh to feature UHD blu-ray playback but most certainly did expect UHD blu ray play back on the Pro model which is considered a premium product. I might be in the minority but if it featured an UHD blu ray player I would have bought one on day one along with a 4K TV. But as of yet, I'm waiting for TV prices to come down further and technology(HDR and OLED) to improve.