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ioi said:
Just to add a little more transparency - one method we have used with PS3 / 360 to estimate sales in regions we don't directly track is via XBL and PSN accounts. So if, for example, we randomly pick 10,000 XBL accounts we can find what proportion of users are from each region - it might be 45.3% USA, 5.1% Canada and so on. Using the tracked data we have, we can then extrapolate to form an estimate of how many units may have been sold in the various MEAA regions.

What we can't do, is track say 75m units in the regions we cover then just say "oh there must have been another 7m sold somewhere" just because a manufacturer announces a figure (which may or may not be sold-through). I don't like the idea of just having a catch-all number like that - we need to be able to account for every unit sold either directly or via a measured and logical extrapolation.

Well that method seems to be lacking severely. 

Not every Xbox One or PS4 owners have PSN or XBL accounts. In countries were the internet connection is very bad or non existent. How can you track a console sale using this method?