NPD February 2010: Today, Malstrom becomes Anita Fraizer *dons a wig* “Hello, everyone! I am Anita Fraizer. I am here to “analyze” the NPD numbers for Feb. 2010: PlayStation 2 101.9K PlayStation 3 360.1K PSP 133.4K Xbox 360 422.0K Wii 397.9K Nintendo DS 613.2K BIOSHOCK 2* 360 TAKE 2 INTERACTIVE Feb-10 562.9K NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09 555.6K CALL OF DUTY: MODERN WARFARE 2* 360 ACTIVISION BLIZZARD Nov-09 314.3K JUST DANCE WII UBISOFT Nov-09 275.4K SPORTS RESORT W/ WII MOTION PLUS* WII NINTENDO OF AMERICA Jul-09 272.5K CALL OF DUTY: MODERN WARFARE 2* PS3 ACTIVISION BLIZZARD Nov-09 252.8K MASS EFFECT 2 360 ELECTRONIC ARTS Jan-10 246.5K DANTE’S INFERNO: DIVINE EDITION PS3 ELECTRONIC ARTS Feb-10 242.5K DANTE’S INFERNO 360 ELECTRONIC ARTS Feb-10 224.7K HEAVY RAIN PS3 SONY Feb-10 219.3K (*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware) Overall “Oh no! The Industry is having decreased sales! How can I spin this? I know! I will say that unit sales declines are greater than the dollar sales. So, in other words, the Industry is not declining at all! But gee, I thought the Industry would perform better this month. Nonetheless, strong new releases, and Easter gift-buying bodes well for Industry performance in March.” Off stage in the audience, a viewer snarfing down popcorn turns to his friend. “Hey Billy Bob, since when has video games become gifts for Easter? I have heard of chocolate bunnies, colored eggs and chickens, but video games?” Billy Bob just looked at the stage in disbelief. “Well, John John, I am attending this performance because I knew it would be a freakshow. Anita Fraizer doesn’t disappoint in suggesting that video game sales will surge because of Easter gift buying. Shh, let us listen to how the freak show concludes…” Hardware “Remember everyone, my analysis is only concerned with comparing this month’s of numbers compared to the same month one year ago in a very two dimensional way. Please do not tell anyone that this job could be completely performed by the most basic Pentium computer or even a TI-83 calculator. Just subtracting this month’s numbers to another group of numbers twelve months ago is deep analysis. “What we must not do is mention the hardware shortages for the Wii that started in January and lingered throughout February. Whatever you do, fellow analysts, do NOT mention the Wii hardware shortage. Do NOT mention that the Wii pipeline for Christmas got completely obliterated in December causing the Wii to have the highest console sales of any month ever in NPD history. (And notice how I am trying to not mention this factoid. I intend to ignore it and just keep highlighting the software records for Modern Warfare 2.) “However, if I point out that the Wii sales are down, I would be duty bound to mention the severe shortages. So I will just ignore the Wii altogether. “Therefore, I will mention Xbox 360 and PS3. My God! Xbox 360 is doing so awesome! With a major release for it, it outsold the out-of-stock Wii by 25,000 units! This is amazing! This is incredible! I will note it in my calendar. It reminds me of the good old days when the Xbox 360 outsold the Wii with Halo 3 and the Industry had such hopes for the future. “And let all us analysts keep praising how amazing the PlayStation 3’s sales are even though it is still in last place. It only loses every month. But when we analysts speak, we will say it wins every month. And PS3 sales are even more amazing with how supply restrained it is this month (even though it was never sold out online). Note how I will not mention Wii being supply restrained. You cannot be accused of distortion when you do not say what you do not want to say.” And off stage, in the audience, Billy Bob says, “My goodness, John John. Do you think people are stupid enough to actually think the Xbox 360’s performance is actually good? It only barely peaks above a sold out system.” And John John replies, “Well, Billy Bob, they keep thinking Playstation 3 is selling ‘fantastically’ even though it loses every month.” “So what are they going to say when Wii gets back in stock and begins selling gigantic numbers again?” “Oh Billy Bob! Haven’t you learned? After Wii broke all records in December 2009, analysts like Michael “Wii HD” Pachter tried to dismiss the highest console sales ever recorded in a single month to ‘Wal-Mart’s Special Deal’ even though the console sold out. And then he went around wildly trying to steer discussion as to ‘why third parties cannot sell on Wii’. If Wii is sold out, analysts praise the dismal performance of the HD Twins for outselling a sold out system in a snapshot of time. If Wii sells gangbusters, then analysts steer discussion that third parties cannot sell on the Wii. And when third parties sell big time on the Wii, analysts steer discussion that those games are ‘casuals’ and are not real games. The goalposts keep a’changing.” “Shh, John John! There is more to the freakshow!” Software “Now it is time for software, everyone! I will ‘analyze’ the Top Ten list with the rigor of a five year. A five year has the capacity to count how many titles in the top ten list are for which platform. Oh, looky! There is three for one platform, three for another platform, and four for yet another platform. Oh boy, I am such an analyst! “Let me talk about how best selling Modern Warfare 2 is. And watch how I do not mention Super Mario Brothers 5 at all even though Super Mario Brothers 5 outsold Modern Warfare 2 combined this month. Real analysts would think this is interesting how a 2d platformer could outsell a production quality stuffed high graphics bar first person shooter. But here in Game Industry Land, we ignore everything we do not want to talk about. It makes no sense for us to talk about Nintendo because everyone will just go to Malstrom for the answers anyway. Ho hum. “Damn that ‘Let’s Dance!’ still being in the top ten. The longer it stays there, the harder it will be to say ‘Third party games don’t sell on Wii’ without the Internet laughing at us. Yes, I know the Internet is already laughing at us, but there is a line of absurdity of which there is no return. When Wii returns to selling gangbusters, what else could we possibly say? “Note how I did not mention sales of Heavy Rain. Please do not look at those numbers. Please just look at Modern Warfare 2 and Bioshock 2’s numbers and repeat after me: The Game Industry is fine. The Game Industry is fine. The Game Industry is fine.” The lights come on and the show concludes. Billy Bob and John John stand up and stretch their legs. “Damn, that was one freaky show! Nothing said made any sense! Talk about a trippy experience!” “Same time next month?” “Of course.”

LOL at the Anita post

That Anita post is classic!

It's amazing the way Malstrom is the ONLY journalist/blogger on the internet to actually try and see through indusrty spin.

 

Malstrom, DON'T PANIC!!! ...OK, panic.

Those last two Malstrom articles are the reason why I read his stuff- excellent lol

Alby_da_Wolf said: Malstrom, DON'T PANIC!!! ...OK, panic.

Actually malstrom is right

http://seanmalstrom.wordpress.com/2010/03/08/no-care-at-all-for-craft-in-game-development/

That article is already quoted here, but it shows what is wrong with developers. They only see a game worth their effort if they can throw loads of money on it. Anything else is to be treated as menial labor. I worked as a part time janitor in college, and I can tell you those people put a lot more effort into their jobs than developers put into anything they make for the money.

In short, these developers suck because they see anything less than the games they want to make as crap. They aren't f***ing Howard Roark. This isn't their architectural vision that is theirs and theirs alone. These are games for people to enjoy, and until they see that, they are making their games crap, not the genre or doing it for the money.

axt113 said: Alby_da_Wolf said: Malstrom, DON'T PANIC!!! ...OK, panic. Actually malstrom is right

Not totally. He's right, for example, about the spin, but then he spins things too. And as almost usual for him, he seasons his articles with his cheesy and patronizing attitude. But when he downplays every possible good result of Wii competitors (for example MW2 sales) he touches the bottom. I'm even surprised he doesn't totally trash Natal, but overall what he wrote about Sony and MS motion control systems and sales results for games on their platforms speaks of insecurity and being utterly pissed that his predictions of disruption look more and more unlikely to come true. Sorry, Malstrom, your craved career of overpaid analyst, possibly for Nintendo, ends here, before even starting. What a shame, beaten at this even by Pachter!

If you think a forum post full of assumptions about motive discredits someone, it doesn't.

 

Parody #3

And now for an interview with Otomakas, the producer of the new Gradius game.

Above: Otomakas

Interviewer: Welcome, Otomakas! I am glad I am having a chance to speak to you.

Otomakas: Oh, the pleasure is all mine, most certainly!

Interviewer: Now, you are a producer. For what game?

Otomakas: The game is called Gradius: The Other G. Our goal is to provide the most interesting gameplay and deliver the most cool Gradius ever.

Interviewer: Will Gradius: The Other G be a 2d game or a 3d game?

Otomakas: I will not say.

Interviewer: The Gradius games have always been about going ‘pew pew’ and going through levels. But I hear you want to make Other G about style and story?

Otomakas: Yes. I believe a game like Gradius III was very story-driven. In that game, I believe I was able to explain the Vic-Viper as not just a space ship, but as a way of life. I believe I was able to explain the Vic-Viper as carrying a very interesting character inside… a character we all would like to know. And we will get to know the pilot in Other G. We will meet his wife, his children, where they live, what schools his kids go to, and how he pays his bills. I cannot wait to express the determination and character of the pilot that I believe I was able to show in many places such as that scene in Gradius III where the Vic-Viper shoots the giant eyeball coming from a giant plant. Through the Gradius games, I believe I have been able to explain the Vic Viper pilot as a person. I would like to develop his character further, as a soldier, as a human, also as a man. That’s what I’m hoping to do with Other G.

Above: Otomakas says the above image of shooting lasers at the giant eyeball reveals the Vic-Viper pilot’s sense of character.

Interviewer: But do you think this new project will fit well with Gradius fans?

Otomakas: Oh yes. I’m hoping to create something that will appeal not just to fans of the series but to new users as well.

Interviewer: Pardon me, Otomakas, but I hear that the website for Gradius: Other G has just been put up. Is this true?

Otomakas: Yes. You can access the page below.

Interviewer: Let us do so.

Webpage loading…

Interviewer: … That is very… untraditional Gradius music.

Otomakas: Can’t you sense my genius bleeding through? Ah ha ha ha ha…

Interviewer: So I take it that is why your hair is still long even though you are fifty years old.

Otomakas: Yes, we all know that geniuses have long hair which is why my hair is so long. It is the ‘artiste’ way you know.

Interviewer: Well, this music is nice. But can you show us something else?

Otomakas: How about the introduction to my masterpiece?

Interviewer: OK!

Introduction starts…

”Father… Time to GOOOOOOOOOOOOOOOOOOOOOOOOOOOO-
OOOOOOOO!!!!!

Interviewer: (in tears) That… that was the most amazing thing I have ever seen…

Otomakas: I know… I know…

Interviewer: Just seeing the Vic Viper destroy the giant ugly head in an awesome cutscene… and with Shakespearan voice acting of “Father, time to gooooooooooooooooooooooooooooooooooooooooooooooooooo…” I… I… (Bursts out crying…) IT WAS SO BEAUTIFUL… I can’t wait for this game now!

Otomakas: Now it is time for you to behold my genius in another way. A second trailer has appeared! Watch it and be amazed.

Interviewer: Oh boy! (watches intently)

Second Trailer begins…

I was a youngster.

Always with something to prove.

A chip on my shoulder.

I felt that if I let my guard down, I would easily be broken.

And beyond that, I was scared.

I WAS SO YOUNG.

YOUNG AND NAÏVE.

Spinning logo appears: Gradius: Other G!

(Interviewer becomes a blubbering mess.)

Interviewer: That was so beautiful! This will be the greatest story ever told!

Otomakas: I know… I know… I am the master artist!

(Another person comes from nowhere)

Person-From-Nowhere: What the hell is that? That is not Gradius. Gradius was never about the Vic Viper or about the story. Gradius is about the arcade-like gameplay and sense of excitement when exploring the game. No one wants to explore the feelings of the Vic Viper.

(Interviewer banishes the person.)

Interviewer: You just see a cutscene, and you go ballistic! Have you played the game yet? No! Have you read all your Gradius anime? I thought not! Gradius is not just a pew pew shooter; it is a way of life. We should all appreciate Master Artist Otomakas for allowing us to buy it and play it. Read up on your Gradius manga, and you will see that this is Gradius!

Otomakas: And one last thing… Gradius: Other G is to educate everyone about what Gradius really is about. My vision… is just so amazing. You all will be amazed by my vision!

Note: Gradius: Other G to hit stores soon.

 

Now this next one does NOT mean he likes Kotick or Activision.

 

Email: Infinity Ward sues Activision

Hi Malstrom,

What do you think of this link?
-

http://abovethelaw.com/2010/03/lawsuit_of_the_day_activision.php

Yet more Industry corporate douchebaggery from Activision and Kotick.  A couple of weeks ago, Kotick had the founders of Infinity Ward escorted out of their offices by security.  They are now suing because they allege that they were fired just before they were to receive their first royalty checks for Modern Warfare 2.
-
It would appear that the Industry is going from greedy and lazy to criminal.  Keep up the good work and I’ll keep reading your blog.

You’re not going to like my reply to this. I’ve always called Kotick as ‘King Kotick’ and have been critical of many ‘game company’ decision makers (i.e. the “Industry”). But I also have been critical of the ‘artist personality’ who thinks they are geniuses and can ignore business reality. I want to destroy the ‘Game Gods’. These bad businessmen like Kotick did not appear from the sky. They got their tentacles into gaming precisely because of the ‘artist personalities’ who believe business matters are of no importance to them so they outsource it to people outside of gaming.

While details will be debated, here is the general cusp of events as I understand it:
_
-Infinity Ward does not wish to make Modern Warfare 2. Wishes to do something else.

-Activision forces Infinity Ward to make Modern Warfare 2.

-Infinity Ward does not allow Activision to see its milestones on time. This infuriates Kotick.

-Infinity Ward hides the ‘Russian Mission’ where you kill civilians until it becomes so late that Activision cannot tell them to take it out without ruining the launch date for Modern Warfare 2 (which already had millions invested in the marketing and advertising side for the launch date).

-Infinity Ward begins to talk to other publishers in a breach of their contract. Apparently, Infinity Ward knew they were in trouble and were looking to bail out.

-The big risk is that when the founders of Infinity Ward left, they could poach the entire team. So Activision made the preemptive attempt to stop any poaching by cutting off the head of the company.

It has been extremely disappointing to see how this issue is being reported as a ‘little creative artist being stomped on by big ugly corporate giant’. West and Zampelli are certainly millionaires. While it was PC gaming where Call of Duty found its initial success, the two of them turned against PC gaming (remember the ruckus of no dedicated servers for Modern Warfare 2?). I thought the stupid Russian mission was something Activision had put in as the dopey ‘big business guy’ trying to be creative. But it was West and Zampelli who were the ones behind it. And the fact that they were trying to hide it until it couldn’t be taken out was definite grounds of insubordination. That Russian mission could have exploded into a ‘Hot Coffee’ situation and done huge damage to the Call of Duty franchise.

One thing I do not see anyone reporting is how Infinity Ward did not wish to make Modern Warfare 2 but Activision made them. Activision was correct to make them make the game as Modern Warfare 2 is a smashing success. But I suppose this isn’t being reported because it would show Activision had the correct judgment on that decision and that would ruin the template of ‘poor artists stamped on by big corporate giant’ of a story. It is also not being reported that West and Zampelli have so much money now that they don’t even need a job. They are not like your typical employees. This, too, is not being said because it doesn’t fit the emotional template our little game journalists want to write.

Activision did help build Infinity Ward. They invested in the company. They funneled in the money. When someone invests in you, they have leverage over you. Period. It is looking like West and Zampelli suffer from the ‘artist disease’ in thinking that they, alone, are cause of the success of Modern Warfare. They probably are so egotistical to think the marketing departments and sales departments are just parasites off of “their” genius.

In matters between an artist who is annoyed he cannot be ‘creative’ in any way, shape, or form to the business that pays his bills, I’ll always side with the business. The reason why is that the business, even ones that I do not consider ‘good businesses’ like Activision, have to live in reality. The artist,.as his profession demands, intentionally does not live in reality. West and Zampelli had their PR dude call the Activision producer a ‘douche’ publically. The question isn’t why West and Zampelli were terminated but why Activision waited so long to do so.

But more troublesome is the bad reporting over the story. I don’t expect anything decent on business matters to come from game journalists. And this isn’t a slam. Game journalists want their job to report on games, not talk about business and that is fine. But when a site like Venture Beat writes some odd stuff, you have to be totally disappointed. Let us look at this story for a second.

After the Medal of Honor game shipped in 2002, Grant Collier and Vince Zampella left 2015 to set up their own game studio, Infinity Ward. They started out in Santa Monica, Calif., as close to the beach as possible. Their friend Jason West joined them, as did a total of 22 former 2015 employees. They got their startup money from Activision, a game publisher run by Bobby Kotick, who wanted them to get Activision into the then-hot genre of World War II shooting games. Activision gave them $1.5 million for a 30 percent stake. At the time, that was plenty of money to make a PC game. The deal made a lot of sense because the Infinity Ward crew had proven it could make an outstanding game. And Kotick was always happy to give seed money for teams that were willing to break away from Electronic Arts, his chief rival.

The bold always comes up as a red flag to me. What the hell does a beach have to do with game development? It sounds like West and Zampelli were ‘lifestyle developers’ from the start. But note that Kotick is directly responsible for investing the money that created Infinity Ward.

Activision was thrilled at the reception and agreed to acquire the remaining 70 percent of Infinity Ward in 2003 for $3.5 million. While Activision now held the purse strings for resources, Kotick let the team run independently. He wanted to “preserve the magic.”

Isn’t this what most studios want? They want the financial resources but want the business dudes to butt out? Kotick was happy to comply. Activision wanted their studios to be as successful as possible.

In talking about Call of Duty 2, we get the following:

Infinity Ward also put serious effort into putting artificial intelligence into its enemy soldiers. If a player stayed too long in one spot, the enemies would gather and outflank or encircle him just as in a real battle. The player also had intelligent squad mates who had to stay out of the real player’s way and yet guide him to the battle’s objective. All of this extra programming pushed the budget for the game toward $30 million. That was a big bet by Activision, which had to approve the game’s direction and budget.

Activision, again, is betting big on Infinity Ward. In other words, Activision is directly responsible for the success of Infinity Ward.

They were also starting to feel Activision wasn’t given them their fair share of compensation from the games’ sales.

Activision was making billions of dollars in revenue from Call of Duty. It entered into negotiations with Zampella and West and induced them to take on the sequel. In March, 2008, Activision offered them more money. They extended their contracts through 2011. They promised to deliver Call of Duty Modern Warfare 2 by Nov. 15, 2009.

Activision is offering West and Zampella more money, and they still aren’t happy. Like all artists, they believe they feel ripped that the business owners are the ones getting big bucket of the cashflow. Forget the fact that Activision’s investment money made the company.

In any entertainment business, it is always the business owner who gets the money. You will see the owner of the radio station driving the nice car, not the talent. You will see the publisher have the money, not the writer. The reason why this is so is because the ‘creative artist’ refused to learn the business side and let others do it for him. The result is that the destiny of the  ‘creative artist’ is to always be leveraged. There are some ‘artists’ who do know the business side, and they, themselves, are fantastically wealthy.

You need to know business not just to make money but more importantly to protect yourself from ridiculous leveraging. If you are working harder and in under more stress while getting the same amount of money, you are likely being leveraged.

In a year and eight months, Infinity Ward completed the game. Modern Warfare 2 launched on Nov. 10, 2009, to almost universal critical acclaim. It created a huge controversy because there was a scene where the player, acting as an undercover agent, had to accompany a group of terrorists as they mowed down unarmed Russian civilians at an airport. The outcry from critics only generated more sales for the game, which set records of all kinds.

Good job putting your opinion in the middle of this piece, Takahashi.

Activision’s legal investigation into Infinity Ward’s alleged “insubordination” and “breach of contract” continued. Activision lawyers grilled Zampella and West in a windowless room for six hours on President’s Day. They interviewed other Infinity Ward employees. The attorneys were allegedly seeking information about attempts by the founders to contact Electronic Arts and other potential competitors.

This is really where I don’t like this piece. Takahashi is trying to imply that Activision interrogated and tortured West and Zampella. This is so stupid. Why not tell us whether the air conditioner was on or off as well?

President’s Day is the equivalent of St. Patrick’s Day in America meaning that it is no holiday at all. The reason why President’s Day was invented was by ski lobbyists so people would have time to skiing on the slopes some more before the weather got too warm. If they were brought in at Christmas Day or Thanksgiving, that would be something. But President’s Day? Give me a break!

Infinity Ward’s lawsuit says this was simply an attempt to “manufacture a basis to fire West and Zampella.”

And what is wrong with this? If a company wants to fire you, they will most certainly find a way to do so. Activision invested tons of money into Infinity Ward and definitely wanted West and Zampella to do their thing, be happy, and make more money. But the two of them must have really pissed off Activision in order for them to try to push them out.

Activision Blizzard lawyers had demanded that the founders surrender their cell phones, PCs and other communications devices. When they refused on privacy grounds, the lawyers asserted that this was an additional act of insubordination.

You live by a contract, you die by a contract.

Zampella added, “After all we have given to Activision, we shouldn’t have to sue to get paid.”

Says the millionaire. Ooops. Sorry. I didn’t mean to say that. Pretend you never heard that, reader.

The fact is Infinity Ward is successful because of Activision. This is almost as absurd as Retro suing Nintendo.

In a statement, Activision Blizzard said, “Activision is disappointed that Mr. Zampella and Mr. West have chosen to file a lawsuit, and believes their claims are meritless. Over eight years, Activision shareholders provided these executives with the capital they needed to start Infinity Ward, as well as the financial support, resources and creative independence that helped them flourish and achieve enormous professional success and personal wealth. In return, Activision legitimately expected them to honor their obligations to Activision, just like any other executives who hold  positions of trust in the company.  While the company showed enormous patience, it firmly believes that its decision was justified based on their course of conduct and actions. Activision remains committed to the Call of Duty franchise, which it owns, and will continue to produce exciting and innovative games for its millions of fans.”

I have a hunch that Activision is going to win this case. And it is not because of Activision’s lawyers. The West and Zampella defense seem to be little more than ‘grieved artist being stamped on by big corporation’ where all information shows that Activision was a central player in building Infinity Ward. If Activision can build Infinity Ward, they can disassemble it or re-arrange it. The legal contracts will have the final say, of course, but all Activision has to do is show how much money they have invested into the company and show off West and Zampella’s insubordinate attempts through the years (which are not being reported because, of course, that does not fit the template of ‘poor artist being stamped on by big corporation’.)

When looking at the comments, I was pleased to find people defending Activison on this issue. And, more interestingly, people becoming unhinged when someone defended Activision.

Business education is 95% emotion. Matters of money are not a matter of arithmetic but of emotion. Investing money, building a business, these are massively emotional hurdles.

There are many people out there who are wedded to the idea of ‘artists are always wonderful’ and ‘businessmen are always corporate pigs’. When someone makes the point that the creative, imaginary, artist is likely the guilty party in this, they get very emotionally upset. This is why you learn business. The Infinity Ward story smells like a typical ‘arrogant artist’ scenario. And I have no love for Activision either.

It has gotten so absurd as to paint Kotick as Hitler. (And Modern Warfare 2 is most certainly not the best selling game on the planet.) But I have noticed most modern problems coming from disgruntled artists (usually disgruntled because of how their ‘visions’ never end up becoming recognized). Hitler was a failed artist. The Jews he slaughtered were the ‘businessmen’.

The Infinity Ward issue worries me only in the sense that people blindly side with the ‘artist’ and automatically paint the investor of the artist as ‘evil corporation’. With how much money Call of Duty was bringing in, West and Zampella had to have been doing something really drastic to have Activision force them out. But for some reason, the ‘artist’ can never be guilty.

 

 

Email: It has started. Journalist claims Move will outsell the Wii