Sony Strategy Thread: Third Party Sony (PS NOW)

Forums - Sony Discussion - Sony Strategy Thread: Third Party Sony (PS NOW)


So I made the mistake of not keeping a couple extra posts for various changes and updates, but I'll simply anchor tag to where each new part will be right up here:

Gran Turismo 6
Playstation Digital Distribution - (Original Thread)

Hello everyone,

This is just going to be a brief intro to the Sony strategy, so that people can understand the approach and use the ideas herein to better predict things like next gen capabilities, direction, and reasoning behind decisions.

The Intro:

A lot of members on this site talk about Nintendo's disruption strategy, as highlighted by Malstrom in several really great articles (for the most part he doesn't know much about video game business, but he knows a lot about business in general).

What a lot of people don't realize is that disruption is real, and has been going on for years, back to the NES days. When we look at the wii, as far as disruption goes, we can see a striking similarity. The wii sells similarly to the ps1 and ps2. This is because Sony, like Nintendo, uses disruption. So, "Why", you may ask, "is the ps3 not selling very well". It is because of the 360 and MS, and to a lesser extent, vastly cheaper computers/laptops.

The Sony strategy, of course, is to disrupt the PC market. Granted, the PC market is still thriving and growing, but the ps1 and ps2, were the first systems that allowed PC gamers to realize that console graphics and price difference could really rival PC systems. Back then, computers frequently ran over 1000$ and had a lot of restrictions. You needed specific requirements for each game, and parts pricing was nothing to laugh at, like they are today. Consoles, on the other hand, didn't need upgrades, except from one gen to another, and usually the cost of a system was the price of a new videocard. Quite a value, right?

You will begin to notice that Sony is in the practice of disruption from here onwards as you read about their decisions.

The evidence:

PS1 was one of the first consoles to allow for cd-music playing. This first move targeted stereo systems and gave users a way to start working with media.

PS2 began DVD playback. This targeted home DVD players.

While these seem more like Sony is targeting livingroom disruption, don't be confused. It may seem like these options actually bolstered the computer through cd and dvd burning. But these were only the first steps. Let's continue.

PSX came out shortly after the ps2, with CD and DVD burning capability! While the PSX didn't sell gangbusters, it is considered the basis for the future of Playstation. It introduced the XMB media crossbar, that would later appear on the PSP, PS3, and bravia tvs.

PS3 then released with several unique characteristics. It supported online and web browsing, required special programming, and played BluRay. You may ask, "where is the media-burning hardware, though". Well, while media burning is still important in the world, the general public doesn't use it like they used to. No longer are people burning cds for music, and while people do still burn dvds for movies and pictures, thumb drives and memory cards will replace it soon enough.

Going Forward:

After reading this, I hope you will see Sony in a new light, and I hope it will spark interest in critically analyzing everyone's favorite company .

In the future, Sony will be targeting the PC more and more, just as 360 will be reinforcing the PC.

Looking at the future, we can see some trends.

  • motion/touch control
  • Digital Distribution
  • streaming video
  • P2P
  • Social networking
  • internet use
  • Reusable/portable media
  • Huge harddrives

Expect the ps4/psp2 to use some, if not all of these.


If you enjoyed this thread, let me know. If you did not enjoy this thread, please do not post "fail" or any pictures, they will be reported. If you would like to debate or discuss, please do so appropriately.

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I agree with you completely.

You know what I find most fun?
Looking at the ps3 and finding things that back up my point .

Like "Why did they go with USB controllers, and why did they get rid of the memory card slots", was once a big question for me.
Now, looking at it I see:
a) the perfect outlet to use a thumb-drive or USB memcard reader, and cut out the added cost of having to not only pay for multiple readers, but also to stop paying those companies for their technology.
b) connect your digital walkman.

(this is even more interesting when I just read the other day that sony is coming out with their own iTunes type software. It's simply amazing how the bricks all fall into place.)

I agree with everything you said.

Odd. Future. Wolf. Gang. Kill. Em. All. OFWGKTA Don't give a fuck!

Fuck Steve Harvey. FREE EARL!

Final Fantasy Versus XIII will be the GREATEST game EVER made!!!

I'd take a bullet for Square-Enix! 


regardless of how sony makes their new console, I will still get it. Just like the rest.

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iLLmaticV3 said:
I agree with everything you said.

haha, did you create an account just to say that? I'm feeling very emotional now! jk

I disagree with you. Sony was disruptive on the business side with the PS1/2. Rather than disrupt solely through features (cheap CD's for the consumer, cheap DVD player which was vastly superior to VHS) they also disrupted on the business side with no restriction on number of titles published a year, no Nintendo Seal of Approval, Cheap CD's vs. expensive carts. Essentially they made it easy for lots of games to be made on their system for cheap.

Sony never disrupted PC's, as PC's weren't used for watching DVD's on a TV, or listing to CD's on in the family room. It wasn't until recently that people really use PCs as a media center (apple TV, Windows Media Center, laptops with WiFi). If Sony disrupted PC's, then Nintendo did it first with the NES/SNES, as back then PC's had similar (yet more colorful) games. 3D gaming was also done (and better) by the N64 for cheaper (with exception of game prices).

If you drop a PS3 right on top of a Wii, it would definitely defeat it. Not so sure about the Xbox360. - mancandy
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theprof00 said:
iLLmaticV3 said:
I agree with everything you said.

haha, did you create an account just to say that? I'm feeling very emotional now! jk

Yea I did actually, haha.

Odd. Future. Wolf. Gang. Kill. Em. All. OFWGKTA Don't give a fuck!

Fuck Steve Harvey. FREE EARL!

Final Fantasy Versus XIII will be the GREATEST game EVER made!!!

I'd take a bullet for Square-Enix! 


I know what they are trying to do. I just don't think they did it well this generation. Portable or Console. They could have done better. They are improving but far too slow to face more competition than ever.


In The End , There Will Be Only Chaos