Also says they expect PS3 to top 360  and Wii in Sept NPD...since MS gets the NPD numbers a day or two early, and this interview is dated the 15th, you can bet it's a lock.

Interview with Aron Greenburg here btw.

http://gameinformer.com/b/news/archive/2009/10/15/microsoft-s-aaron-greenberg-looks-to-holiday-2009-beyond.aspx

 

This will be the first holiday season this generation that Sony and Microsoft will be competing with similar price points—not to mention the Wii’s new price cut. How much of a concern is that for Microsoft?

It is not a real concern to us – in fact, I can tell you to that when NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most units sold for the month. This is frankly not a real surprise to us or the analysts that follow this industry, as it is typical to see a short term bump following the introduction of new hardware and pricing into the marketplace.  What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation.  It is similar to a game of baseball, it is not about just winning one inning, but instead being able to win the game by consistently delivering across all nine innings

I frankly wouldn't bet against MS on this...they will do what it takes, whether it's Natal, masssive price cuts in 2010 if needed, etc...

He also says

There is also the whole financial side of the equation that people rarely seem to pay attention to.  Sony, for example, has publicly noted that they lose money on every console they sell and with the price cut, they’re now losing even more money – so even with the PS3 in the market today at $299, you have to question if their business model is sustainable.

Interesting. He's saying they're losing more money on the Slim than before, which is probably true.

$150 Arcade in coming!

^

that would be the ONLY way to battle a 300$ PS3 slim..

FULL CALENDAR year?

I expect a $149 arcade on Black friday

They are probably still losing money, but we don't actually know if it is more.  Depends how much they were able to cut costs with the slim.  The last time they stated they lost money was still referring to the fat model.

Keep telling yourselves that, Microsoft.

End of 2010 - Valhalla chipset and we will shit bricks

Remember you heard it from me first

I'm not expecting a price cut from MS this year personally. I think theyre looking at longer term. Maybe big things planned in 010. Natal+price cut?

And for the "full calender year" thing I think he was referring to NPD only..but for the whole generation statement I think he meant worldwide, since MS has specified worldwide when theyve made that claim in the past.

So we have confirmation the PS3 will beat the 360 in the US in September. I wonder by how much.

We'll find out after this weeks numbers.