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Forums - Microsoft Discussion - XBOX Sales weakening, microsoft still losing money on each console sold.

Sometimes the good news is the bad news. Or vice versa.

Consider, for instance, today’s call on Microsoft (MSFT) by Caris & Co. analyst Curtis Shauger.

In a research note today, Shauger warned that weakening Xbox sales were likely to hurt top-line results for  both the fiscal first quarter ending September and for the June 2010 fiscal year. Shauger trimmed his Q1 revenue forecast to $12.3 billion from $12.8 billion; for the full year he goes to $59.1 billion from $59.9 billion. The cuts specifically reflect lower expectations for Xbox 360 sales, which he says are getting hit by a combination of Microsoft’s price cuts on the consoles, weaker end demand and competitive pricing moves by Sony (SNE) on the Playstation3 .

The irony is that, as Shauger notes, hardware unit sales are dilutive to earnings - the company loses money every time it sells one. Ergo, he raises his EPS forecast for the quarter to 31 cents from 29 cents. The full year forecast remains $1.70.

Shauger keeps an Average rating on the stock, and remains cautious on the shares; he raised his price target today to $23, from $21, which is still below yesterday’s close at $25.77. He remains concerned about “the mounting pressure on its market position and business model,” and asserts that margins could come under pressure as more services move to a cloud-based architecture.

MSFT today is up 23 cents, or 0.9%, to $26.



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i pretty sure the xbox brand is profitting by now



Erm...isn't the 360 the only console up YOY? I realize they may now be losing money on each console sold once again after the recent price cuts, but is there proof of "sales weakening"?



Consoles Owned: Atari 2600, NES, Sega Genesis, Sega Saturn, N64, Gamecube, Wii, XBOX360

i thought m$ said last year , that they were making a profit on every 360 sold. i doubt this report.



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It's from today, if you google the company name the article shows up on the right hand side, I don't think this is a very reliable analyst though, company has only been around since 2002. Although he may have knowledge on MSFT and if the Xbox is currently profitable.



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sully1311 said:
i pretty sure the xbox brand is profitting by now

I'm pretty sure it is too. But they may be losing money on strictly console sales (but making up for it on software and accessories.)



god-of-gamblers said:
sully1311 said:
i pretty sure the xbox brand is profitting by now

I'm pretty sure it is too. But they may be losing money on strictly console sales (but making up for it on software and accessories.)

Unless they're still loosing big money (more than they would ever admit) in the RROD debacle and the repair process, which would not surprise me.



Microsoft Game Studios owns titles like Gears of War, Halo and Fable. As well as Forza Motor sports? Microsoft is definitely profiting. Think about the things you need to buy for your xbox360. If you get an arcade you don't even get a headset. Think about XBOX live? Microsoft is nickel and diming you everywhere you go. XBL Should be free, its just money in their pockets for nothing, and things like headsets that are very poorly made and worth less than 5$ are sold for 30$, the brand is DEFINITELY profitable. just not the console.



Samething happens to Wii they must create and create a good game for those who not yet owned a console gets interested or do something about it.



The original article is more of a theory of PS3 eating into 360 sales the rest of the year. Which so far has not happened, as 360 sales have been up