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Forums - Sales Discussion - Sony still dead SET on selling 13 MILLION PS3s in 2009!

Sony still dead set on selling 13 million PS3s in 2009

As the 2008 fiscal year rolled to a close , Sony reported a $1.15 billion operating loss, with it's gaming division hitting an all time low.  Despite this, they projected an increase in PS3 sales in the 2009 fiscal year, from 10 million to 13 million consoles.  Since then, PS3 sales continued to falter in the first quarter, down year-over-year, as the recesion took it's toll on the luxury gaming console.

Since the price cut and introduction of the 120GB PS3 in Cologne last month, things have been on the up and up for Sony's PS3.  Last week, early retail reports indicated a massive movement of PS3 hardware and data supplied by the NPD Group showed PS3 sales improving year-over-year, the first occurence of that in 9 months.

However, the fact remains that  the console is still down more than 1 million units worldwide in comparison to 2008.  Regardless, Sony is still confident in overcoming that gap.  “We are still planning on reaching our target of 13M PS3's globally for this fiscal year,” Patrick Seybold, Senior Director of Communications at Sony, told us when questioned about whether Sony would revise their expectations.

Worlwide estimates have Sony selling about 2.5 million consoles to date in the 2009 fiscal year.  March 31, 2010 marks the closing of the end of the current fiscal year.

http://www.ps3center.net/news/3642/sony-still-dead-set-on-selling-13-million-ps3s-in-2009/

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hmmm.....so apparently these guys spoke to them & they are STILL dead set on that expectation!

reality or expecting too much???

I think its in between, SONY will probably STUFF the channel + FF13, GT5 & GOW 3 will move tons of PS3's!



All hail the KING, Andrespetmonkey

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Why not? The did gangbusters last week so... a definity possibility, no?



I hope they do but I just don't see it happening.



I'm not martin luther king. I don't have a dream. I have a plan

Sell a man a fish you feed him for a day. Teach a man to fish you just ruined a perfect business opportunity.

We didn't emerge out of the stone age because we ran out of stones. Its time to be proactive not reactive.

@patapon

yeah but they won't stay like that

But due to the slim chances have improved dramatically!



All hail the KING, Andrespetmonkey

Don't put your expectations too high with FFXIII, GT5 and GoW3 effect on PS3 sales because you will be very disappointed...



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atma998 said:
Don't put your expectations too high with FFXIII, GT5 and GoW3 effect on PS3 sales because you will be very disappointed...

Well when you have expectations as low as yours, selling -500,000 systems is good.



 

mM
atma998 said:
Don't put your expectations too high with FFXIII, GT5 and GoW3 effect on PS3 sales because you will be very disappointed...

Thats what people said about the pricecut and slim.

Guess what? People weren't dissapointed.



                            

I think a lot depends on the bundles we see with the Slim over the holidays. If you start bundling some quality games like LBP GOTYE, MGS4, KZ2, Uncharted 2, GT5 (if available) ect. we could see some awesome sales.

Hitting that target is still going to be a bit rough.



Carl2291 said:
atma998 said:
Don't put your expectations too high with FFXIII, GT5 and GoW3 effect on PS3 sales because you will be very disappointed...

Thats what people said about the pricecut and slim.

Guess what? People weren't dissapointed.


And how much do you think PS3 sales will be next week and the week after?



leo-j said:
atma998 said:
Don't put your expectations too high with FFXIII, GT5 and GoW3 effect on PS3 sales because you will be very disappointed...

Well when you have expectations as low as yours, selling -500,000 systems is good.


Are'nt you the one who predicted Wii sales to fall below 100k WW after MGS4 release?