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what exactly Does Sony mean by the PS3 10 year life cycle?

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Grimes said:
That's the thing, they don't define it. Without that definition, it's pretty much meaningless which is what marketing people want. They want to declare victory no matter what the eventual outcome is.


It's been defined twice already



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I think that the PS3 has a great chance of being supported until 2016. Why?

-The PS4 will have BC, or will most likely. Every story out about the PS4 says that it will use the Cell design so this should make BC pretty easy. BC will mean that more PS3 gen games are coming out, which will in turn give people with a PS3 a reason to buy more games and consoles.

-We probably aren't done with the price cuts I could see another one in 2011 after we move down to 32nm



Maybe they are waiting for a Valve game to be made for the system so they can discontinue support the day before release, the ultimate revenge!



blackops said:

Does this mean they would not release a new console until 2016 or they will come out with PS4 before then  and support PS3 until 2016 just like they are doing right now with the PS2. What are your thoughts?


The system will be supported for at least 10 years.



6 years with the PS3 on the forefront
4 year with PS3 on the backburner to Ps4. ;)



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Grimes said:
That's the thing, they don't define it. Without that definition, it's pretty much meaningless which is what marketing people want. They want to declare victory no matter what the eventual outcome is.

This. And it's pretty premature to think that there will be a PS4. Sony's in NO financial position to start development on it.



pterodactyl said:
Grimes said:
That's the thing, they don't define it. Without that definition, it's pretty much meaningless which is what marketing people want. They want to declare victory no matter what the eventual outcome is.

This. And it's pretty premature to think that there will be a PS4. Sony's in NO financial position to start development on it.


It's been defined. Give up your charade



gustave154 said:
I think it means sony will support the console for 10 years...
thats why sony is not ditching the PS2 yet like microsoft did for the Xbox.

Microsoft had no choice but to ditch it, Nvidia stopped producing the GPU, meaning they couldn't make any more units.



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With Bluray as storage medium it can handle growth in games and be supported for 10 years as opposed to the 360 which is pushing HD games on a DVD which easily points to a much shorter shelf life and will most likely be discontinued earlier as was the case for it's predecessor the Xbox.



pterodactyl said:
Grimes said:
That's the thing, they don't define it. Without that definition, it's pretty much meaningless which is what marketing people want. They want to declare victory no matter what the eventual outcome is.

This. And it's pretty premature to think that there will be a PS4. Sony's in NO financial position to start development on it.

The fact that PS1 and PS2 fit the 10 year plan tells you that the 10 year plan means 10 years available for sale on the market, though other Sony consoles might be available as well.

What you are attempting to do is to say that because under SOME definition Sony hasn't met a 10-year goal, therefore we can't say that Sony has met the goal.  But that's dumb.

Sony is in fine position to "start development" on PS4.  And, using Cell and Blu-Ray again in PS4 (they are now established tech) was probably part of their likely plan when hey were developing PS3.  PS3 costs will then be repaid -- and profited upon -- partly by PS4. 

speculation: PS4 or PS3.5 will involve Playstation Cloud utilizing server farms with Cell processors anyway.