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Forums - Sony Discussion - Sony Launches £82m Ad Push for PlayStation 3 Across Europe

I don't believe those add were from Sony: I could actually get the message! Surely this is a joke?




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The Truth said:
I much prefered the Baby and freaky commercials. Much more unique and Sony style. This new ad is a 'normal' one.

You're kidding...

Those ads were terrible. They were attention grabbing, but when you're talking about an expensive piece of hardware, you need more than just attention. The ad needs to explain why your product is something the customer should buy, and those ads failed to do that.



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Destroyer_of_knights said:
Are people not reading this, or are there comprehension skills lacking?

"Sony Computer Entertainment Europe, which has committed £6m to marketing in the UK, has not run a major ad campaign for the PS3 since the new games console launched almost two years ago."

I say this because there are so many people here saying that £82 is just for the UK....this is not true, £82 is how much they will spend on the whole of Europe's marketing campaign, £6 of which will be dedicated to marketing in the UK, while the rest will be divided amongst other European countries.

Is it big or small ?

Do we have past references regarding simialr marketing campaigns ?



 

Evan Wells (Uncharted 2): I think the differences that you see between any two games has much more to do with the developer than whether it’s on the Xbox or PS3.

I liked the add , hope to see more off it and some uncharted 2 trailers



o.o

£82 million is a lot...

o.o



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tedsteriscool said:
o.o

£82 million is a lot...

o.o

How do you know ?



 

Evan Wells (Uncharted 2): I think the differences that you see between any two games has much more to do with the developer than whether it’s on the Xbox or PS3.

In comparison, I think the LBP worldwide campaign was £20 (could of been just EU though).
There was alot of LBP ads here in the UK



This add,

and another one where you can hear a car starting the engine, frontlights turned on while flashing images of nice gameplay pictures appear on screen followed by a simple black screen that says: GT5. 4th December

like a teaser for a great movie. i would love to see that.



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Yep...looking good I hope to see a well made ads as well for up comming games such as U2,GT5(if released), ratchet and many more.



^ Thankfully GT gets alot of advertising. GT5p was heavily heavily advertised.