This isn't fake, btw. There are other sites too with similar pictures,
http://www.v2.fi/uutiset/pelit/9047/Mainosmoka-Forza-3-onkin-PS3lle/
(Thats failed ad material. Gamestop had some and gave it away for some people. After all they cannot really use it. :) )
Edit: Made the invisible visible.