They really do. I love my Wii, but the problem is, I haven't played it in awhile. I enjoy playing games online so I've found myself since September, surprise surprise that's when I got my 360, that I've been playing my 360 more. I don't mind paying $50 or wtfe it is a year for the service, but I do mind dealing with all the friends codes, lack of multiplayer features, and the overall simplistic nature of the Wii's online capabilities.
I understand Nintendo's viewpoint on the matter, they're worried about the kids, blah blah blah. But that's what console settings are for. Nintendo should have Friend Codes as the default online way, and add their more advanced version, with leaderboards, friends, basically something similar to XBL. There's a reason people pay the annual subscription for XBL, because it's just DAMN good. I'm sure PSN is good too, but I don't have a PS3 so I'm not even sure how it compares, but from what I've gathered it's no XBL.
I used to always be a 1 console kind've person, except near the end of a generation where I'd pick up a 2nd and buy all the bargain bin epic games and have my share. NES, SNES, N64, PS2 + GC at end, Wii... but with the Wii I'm lacking my online fun, and I had to cheat, cheat on her sweet ass with someone that was more open to do the things I dared not ask for. :o I'm hoping Nintendo is working on a new online service for Next Gen, or I'll find myself having a hard time getting a Wii 2. :(