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About Wii sales in Japan

Forums - Sales Discussion - About Wii sales in Japan

Just a quick point I wanted to make - a few have suggested that Wii sales have been slowing in Japan the last few weeks - from all reports we have had this isn't really the case - obviously the sales are lower, but this is simply because shipments are fluctuating and we happen to have hit a lower spot at the moment. Japan is still selling all the Wiis it gets its hands on, and until they can get the production capacity up to a higher level I think we will see fluctuations around 50k for a few weeks yet. Nintendo have been known to hold back units for launches - so for example when Super Paper Mario comes out I'd expect to see 100k+ hardware for the week - only possible if that many units are available.



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Thanks for pointing this. In another thread, some people are suggesting that Nintendo is shipping some Wii's to Europe for the PS3 launch (And I think so). Any idea about that?



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Red: Sellthrough of inventory built up before launch. Blue: Normal shipment rate. Green: Hold back for paper mario etc?



What is the purpose? If they are able to sell all shipped Wii's there is no point to keep them for major releases. Especially when demand on the market is so high (isn't it?). I'd like to believe demand finally slowdowns but it is too early for such statements. I think steady stream of money is much better than few explosions for a quarter... Steady sale also helps other developers and there is no problem with storage, logistic etc.



I don't know if this would make a difference or not but we know that Nintendo is attempting to increase production by a pretty wide margin in April, so existing infastructure might need an upgrade which could be slowing production; a rotating upgrade on several facilities could drop production by quite a bit. I don't think it really matters much anyways 40,000 units per week is still very respectable sales in Japan ...



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HappySqurriel said: I don't think it really matters much anyways 40,000 units per week is still very respectable sales in Japan ...
True. Because of insane sale of DS there is a false belief that anything below 100k is a disaster for producer



Do you have any proof of this (Nintendo holding stock or shipping the consoles to Europe) or this is just PR to keep nice and triumpanth the image of the Wii ? PS :You have changed your nick ,but not your sympathies .



of course there is no proof, but the sudden drop is very mysterious. To me it's pretty clear there is a supply issue at least to a certain extent. The Wii's week to week sales are strange and vary way too much. The ps3 sales are extremely predictable, and go through obvious patterns. For ps3 since launch there has been an obvious pattern of it sales slowing down at a reasonable rate until it hit 20,000. For Wii the sale are half of what they were 2 weeks ago, to me that's just strange.



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johnsobas said: of course there is no proof, but the sudden drop is very mysterious. To me it's pretty clear there is a supply issue at least to a certain extent. The Wii's week to week sales are strange and vary way too much. The ps3 sales are extremely predictable, and go through obvious patterns. For ps3 since launch there has been an obvious pattern of it sales slowing down at a reasonable rate until it hit 20,000. For Wii the sale are half of what they were 2 weeks ago, to me that's just strange.
The pattern is about the same ,the Wii came in Japan some weeks later (8 december if I remember well ) ,nearly one month later and the hype has lasted one month more until the sales start to descend .Sales started to dip for the PS3 end of January and the Wii ones end of february .In some weeks we will see wich is its selling ground just as we have seen the PS3 one .



You completely missed the point Diomedes. Demand has not slacked off any measurable amount. The Wii is still supply constrained everywhere. Meaning that all we can say about demand is that it is at least equal to supply. It's probably a lot more, but that can't be measured.



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