By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales Discussion - The PAL chart thread 29/09/07, why am I not surprised (but you might be).

mrstickball on 02 October 2007

Also, just if anyone didn't note:

X360 > Wii hardware in UK



Back from the dead, I'm afraid.

Around the Network
mr-money on 02 October 2007

It's New Super Mario Bros. still charting high after over a year which is most surprising.

 

But Fifa at #1, of course that's gonna happen. Football is to UK what the flag is to America. We can't get enough of our stupid footy.



lombard2578 on 02 October 2007
mr-money said:

It's New Super Mario Bros. still charting high after over a year which is most surprising.

 

But Fifa at #1, of course that's gonna happen. Football is to UK what the flag is to America. We can't get enough of our stupid footy.


It's not fifa the first, but halo 3. See my post which give the true top. The top in the begin of the thread was false.



lombard2578 on 02 October 2007

Irish charts:

http://www.chart-track.co.uk/index.jsp?c=p/software/ire/latest/index_test.jsp&ct=210015

TOP 20 ENTERTAINMENT SOFTWARE (ALL PRICES), WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     HALO 3 BUNGIE MICROSOFT MICROSOFT
- 2     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
9 3     MYSIMS EA REDWOOD SHORES EA GAMES ELECTRONIC ARTS
1 4     MORE BRAIN TRAINING FROM DR KAWASHIMA NINTENDO NINTENDO NINTENDO
2 5     TIGER WOODS PGA TOUR 08 EA TIBURON EA SPORTS ELECTRONIC ARTS
5 6     TRANSFORMERS: THE GAME TRAVELLER'S TALES ACTIVISION ACTIVISION
8 7     NEW SUPER MARIO BROS. NINTENDO NINTENDO NINTENDO
7 8     RUGBY 08 HB STUDIOS EA SPORTS ELECTRONIC ARTS
13 9     NEED FOR SPEED: CARBON EA CANADA EA GAMES ELECTRONIC ARTS
6 10     DR KAWASHIMA'S BRAIN TRAINING NINTENDO NINTENDO NINTENDO
10 11     CARS HELIXE THQ THQ
4 12     MEDAL OF HONOR: AIRBORNE EA LA EA GAMES ELECTRONIC ARTS
3 13     SUPER PAPER MARIO INTELLIGENT SYSTEMS NINTENDO NINTENDO
14 14     PRO EVOLUTION SOCCER 6 KONAMI DIGITAL ENTERTAINMENT PLATINUM KONAMI
- 15     BRATZ: FOREVER DIAMONDZ BARKING LIZARDS THQ THQ
16 16     GRAND THEFT AUTO: VICE CITY STORIES ROCKSTAR LEEDS ROCKSTAR TAKE 2
17 17     THE SIMS 2: PETS MAXIS EA GAMES ELECTRONIC ARTS
- 18     FORZA MOTORSPORT 2 MICROSOFT MICROSOFT MICROSOFT
- 19     JUICED 2: HOT IMPORT NIGHTS JUICE GAMES THQ THQ
20 20     COOKING MAMA OFFICE CREATE 505 GAMES 505 GAMES

TOP 5 MICROSOFT XBOX 360, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     HALO 3 BUNGIE MICROSOFT MICROSOFT
- 2     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
4 3     FORZA MOTORSPORT 2 MICROSOFT MICROSOFT MICROSOFT
1 4     MEDAL OF HONOR: AIRBORNE EA LA EA GAMES ELECTRONIC ARTS
2 5     JOHN WOO PRESENTS STRANGLEHOLD MIDWAY MIDWAY MIDWAY

TOP 10 NINTENDO DS, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
1 1     MORE BRAIN TRAINING FROM DR KAWASHIMA NINTENDO NINTENDO NINTENDO
6 2     MYSIMS EA REDWOOD SHORES EA GAMES ELECTRONIC ARTS
3 3     NEW SUPER MARIO BROS. NINTENDO NINTENDO NINTENDO
2 4     DR KAWASHIMA'S BRAIN TRAINING NINTENDO NINTENDO NINTENDO
4 5     COOKING MAMA OFFICE CREATE 505 GAMES 505 GAMES
7 6     BRATZ: FOREVER DIAMONDZ BARKING LIZARDS THQ THQ
5 7     SONIC RUSH ADVENTURE SEGA STUDIO USA SEGA SEGA
8 8     POKEMON DIAMOND GAME FREAK NINTENDO NINTENDO
- 9     MARIO KART DS NINTENDO NINTENDO NINTENDO
9 10     BIG BRAIN ACADEMY NINTENDO NINTENDO NINTENDO

TOP 10 NINTENDO Wii, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
1 1     SUPER PAPER MARIO INTELLIGENT SYSTEMS NINTENDO NINTENDO
4 2     MYSIMS EA REDWOOD SHORES EA GAMES ELECTRONIC ARTS
2 3     WII PLAY NINTENDO NINTENDO NINTENDO
5 4     BIG BRAIN ACADEMY: WII DEGREE NINTENDO NINTENDO NINTENDO
- 5     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
3 6     TIGER WOODS PGA TOUR 08 EA SALT LAKE EA SPORTS ELECTRONIC ARTS
7 7     MARIO PARTY 8 HUDSON NINTENDO NINTENDO
6 8     RESIDENT EVIL 4 CAPCOM CAPCOM CAPCOM
- 9     THE LEGEND OF ZELDA: TWILIGHT PRINCESS NINTENDO NINTENDO NINTENDO
- 10     TRAUMA CENTER: SECOND OPINION ATLUS SOFTWARE NINTENDO NINTENDO

TOP 10 SONY PLAYSTATION 2, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
2 2     TRANSFORMERS: THE GAME TRAVELLER'S TALES ACTIVISION ACTIVISION
1 3     RUGBY 08 HB STUDIOS EA SPORTS ELECTRONIC ARTS
3 4     GRAND THEFT AUTO: SAN ANDREAS ROCKSTAR NORTH ROCKSTAR TAKE 2
4 5     TIGER WOODS PGA TOUR 08 EA SALT LAKE EA SPORTS ELECTRONIC ARTS
7 6     NEED FOR SPEED: CARBON EA CANADA EA GAMES ELECTRONIC ARTS
- 7     JUICED 2: HOT IMPORT NIGHTS JUICE GAMES THQ THQ
- 8     BLACK CRITERION PLATINUM ELECTRONIC ARTS
- 9     LEGO STAR WARS TRAVELLER'S TALES PLATINUM TT GAMES
- 10     PRO EVOLUTION SOCCER 6 KONAMI DIGITAL ENTERTAINMENT PLATINUM KONAMI

TOP 30 SONY PLAYSTATION 3, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
5 2     RESISTANCE: FALL OF MAN INSOMNIAC SONY COMPUTER ENT. SONY COMPUTER ENT.
3 3     TIGER WOODS PGA TOUR 08 EA TIBURON EA SPORTS ELECTRONIC ARTS
8 4     MOTORSTORM EVOLUTION STUDIOS SONY COMPUTER ENT. SONY COMPUTER ENT.
1 5     COLIN MCRAE: DIRT CODEMASTERS CODEMASTERS CODEMASTERS
4 6     WARHAWK INCOGNITO SONY COMPUTER ENT. SONY COMPUTER ENT.
6 7     RIDGE RACER 7 NAMCO NAMCO BANDAI GAMES SONY COMPUTER ENT.
2 8     HEAVENLY SWORD NINJA THEORY SONY COMPUTER ENT. SONY COMPUTER ENT.
9 9     FORMULA 1: CHAMPIONSHIP EDITION STUDIO LIVERPOOL SONY COMPUTER ENT. SONY COMPUTER ENT.
- 10     SEGA RALLY SEGA RACING STUDIO SEGA SEGA
- 11     CONAN NIHILISTIC SOFTWARE THQ THQ
7 12     TOM CLANCY'S GHOST RECON: WARFIGHTER 2 UBISOFT (FRANCE) RED STORM UBISOFT
10 13     TOM CLANCY'S RAINBOW SIX: VEGAS UBISOFT (MONTREAL) RED STORM UBISOFT
12 14     VIRTUA TENNIS 3 HITMAKER (AM3) SEGA SEGA
- 15     STUNTMAN: IGNITION PARADIGM ENTERTAINMENT THQ THQ
13 16     FIGHT NIGHT ROUND 3 EA CANADA EA SPORTS ELECTRONIC ARTS
11 17     GENJI: DAYS OF THE BLADE GAME REPUBLIC SONY COMPUTER ENT. SONY COMPUTER ENT.
14 18     THE DARKNESS STARBREEZE 2K GAMES TAKE 2
15 19     THE ELDER SCROLLS IV: OBLIVION BETHESDA UBISOFT UBISOFT
26 20     NASCAR 08 EA TIBURON EA SPORTS ELECTRONIC ARTS
16 21     NINJA GAIDEN: SIGMA TEAM NINJA EIDOS EIDOS
19 22     TRANSFORMERS: THE GAME TRAVELLER'S TALES ACTIVISION ACTIVISION
22 23     PIRATES OF THE CARIBBEAN: AT WORLD'S END EUROCOM ENTERTAINMENT DISNEY INTERACTIVE STUDIOS DISNEY INTERACTIVE STUDIOS
21 24     VIRTUA FIGHTER 5 AM2 SEGA SEGA
17 25     CALL OF DUTY 3 TREYARCH ACTIVISION ACTIVISION
- 26     RATATOUILLE HEAVY IRON STUDIOS THQ THQ
23 27     SONIC THE HEDGEHOG SONIC TEAM SEGA SEGA
- 28     NEED FOR SPEED: CARBON EA CANADA EA GAMES ELECTRONIC ARTS
20 29     NHL 08 EA CANADA EA SPORTS ELECTRONIC ARTS
- 30     THE GODFATHER EA REDWOOD SHORES EA GAMES ELECTRONIC ARTS

TOP 10 SONY PSP, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
1 2     GRAND THEFT AUTO: VICE CITY STORIES ROCKSTAR LEEDS ROCKSTAR TAKE 2
5 3     SEGA MEGA DRIVE COLLECTION BACKBONE SEGA SEGA
2 4     PRO EVOLUTION SOCCER 6 KONAMI DIGITAL ENTERTAINMENT PLATINUM KONAMI
6 5     NEED FOR SPEED: CARBON EA CANADA EA GAMES ELECTRONIC ARTS
4 6     MEDAL OF HONOR: HEROES EA CANADA EA GAMES ELECTRONIC ARTS
8 7     SONIC RIVALS BACKBONE SEGA SEGA
- 8     GRAND THEFT AUTO: LIBERTY CITY STORIES ROCKSTAR LEEDS ROCKSTAR TAKE 2
7 9     MIDNIGHT CLUB 3: DUB EDITION ROCKSTAR LEEDS/SAN DIEGO ROCKSTAR TAKE 2
9 10     METAL GEAR SOLID: PORTABLE OPS KONAMI DIGITAL ENTERTAINMENT KONAMI KONAMI


lombard2578 on 02 October 2007

denmark charts:

http://www.chart-track.co.uk/index.jsp?c=p/software/dk/latest/index_test.jsp&ct=310001

TOP 20 ENTERTAINMENT SOFTWARE (ALL PRICES), WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
- 2     HALO 3 BUNGIE MICROSOFT MICROSOFT
5 3     BILER RAINBOW STUDIOS PLATINUM THQ
1 4     THE SIMS 2: BON VOYAGE MAXIS EA GAMES ELECTRONIC ARTS
15 5     PIXELINE: LÆR AT LÆSE KREA MEDIE KREA MEDIE KREA MEDIE
- 6     PIXELINE: LÆR OM KROPPEN KREA MEDIE KREA MEDIE KREA MEDIE
- 7     PIXELINE: LÆR OM GEOGRAFI KREA MEDIE KREA MEDIE KREA MEDIE
9 8     WORLD OF WARCRAFT: THE BURNING CRUSADE BLIZZARD ENTERTAINMENT BLIZZARD VIVENDI GAMES
4 9     WORLD OF WARCRAFT BLIZZARD ENTERTAINMENT BLIZZARD VIVENDI GAMES
- 10     ICE AGE 2: THE MELTDOWN EUROCOM ENTERTAINMENT PLATINUM VIVENDI GAMES
7 11     WORLD IN CONFLICT MASSIVE ENTERTAINMENT SIERRA VIVENDI GAMES
2 12     MEDAL OF HONOR: AIRBORNE EA LA EA GAMES ELECTRONIC ARTS
- 13     PIXELINE: LÆR OM DYR KREA MEDIE KREA MEDIE KREA MEDIE
11 14     GRAND THEFT AUTO: SAN ANDREAS ROCKSTAR NORTH PLATINUM K.E. MEDIA
8 15     NEED FOR SPEED: CARBON EA CANADA PLATINUM ELECTRONIC ARTS
6 16     COUNTER-STRIKE: SOURCE VALVE EA GAMES ELECTRONIC ARTS
12 17     COUNTER-STRIKE 1: ANTHOLOGY VALVE EA GAMES ELECTRONIC ARTS
3 18     MOTORSTORM EVOLUTION STUDIOS SONY COMPUTER ENT. NORDISK FILM
16 19     THE SIMS 2 MAXIS EA GAMES ELECTRONIC ARTS
- 20     GARFIELD 2 ASOBO STUDIO THE GAME FACTORY K.E. MEDIA

TOP 30 SONY PLAYSTATION 3, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
1 2     MOTORSTORM EVOLUTION STUDIOS SONY COMPUTER ENT. NORDISK FILM
3 3     RESISTANCE: FALL OF MAN INSOMNIAC SONY COMPUTER ENT. NORDISK FILM
2 4     HEAVENLY SWORD NINJA THEORY SONY COMPUTER ENT. NORDISK FILM
4 5     COLIN MCRAE: DIRT CODEMASTERS CODEMASTERS ELECTRONIC ARTS
5 6     TIGER WOODS PGA TOUR 08 EA TIBURON EA SPORTS ELECTRONIC ARTS
- 7     WARHAWK INCOGNITO SONY COMPUTER ENT. NORDISK FILM
6 8     NHL 08 EA CANADA EA SPORTS ELECTRONIC ARTS
7 9     TOM CLANCY'S GHOST RECON: WARFIGHTER 2 UBISOFT (FRANCE) RED STORM UBISOFT
- 10     STUNTMAN: IGNITION PARADIGM ENTERTAINMENT THQ THQ
8 11     FORMULA 1: CHAMPIONSHIP EDITION STUDIO LIVERPOOL SONY COMPUTER ENT. NORDISK FILM
9 12     TOM CLANCY'S RAINBOW SIX: VEGAS UBISOFT (MONTREAL) RED STORM UBISOFT
- 13     SEGA RALLY SEGA RACING STUDIO SEGA PAN VISION
14 14     CALL OF DUTY 3 TREYARCH ACTIVISION ACTIVISION
- 15     RATATOUILLE HEAVY IRON STUDIOS THQ THQ
11 16     FIGHT NIGHT ROUND 3 EA CANADA EA SPORTS ELECTRONIC ARTS
17 17     TONY HAWK'S PROJECT 8 NEVERSOFT ACTIVISION ACTIVISION
13 18     NINJA GAIDEN: SIGMA TEAM NINJA EIDOS UBISOFT
10 19     RIDGE RACER 7 NAMCO NAMCO BANDAI GAMES NORDISK FILM
16 20     NASCAR 08 EA TIBURON EA SPORTS ELECTRONIC ARTS
20 21     TRANSFORMERS: THE GAME TRAVELLER'S TALES ACTIVISION ACTIVISION
26 22     F.E.A.R. DAY 1 STUDIOS SIERRA VIVENDI GAMES
28 23     DEF JAM: ICON EA CHICAGO EA GAMES ELECTRONIC ARTS
21 24     VIRTUA TENNIS 3 HITMAKER (AM3) SEGA PAN VISION
22 25     THE DARKNESS STARBREEZE 2K GAMES K.E. MEDIA
23 26     THE ELDER SCROLLS IV: OBLIVION BETHESDA UBISOFT UBISOFT
29 27     VIRTUA FIGHTER 5 AM2 SEGA PAN VISION
12 28     NEED FOR SPEED: CARBON EA CANADA EA GAMES ELECTRONIC ARTS
18 29     HARRY POTTER & THE ORDER OF THE PHOENIX EA UK EA GAMES ELECTRONIC ARTS
25 30     TOM CLANCY'S SPLINTER CELL: DOUBLE AGENT UBISOFT (MONTREAL) UBISOFT UBISOFT

TOP 10 SONY PSP, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
2 2     TEKKEN: DARK RESURRECTION NAMCO PLATINUM NORDISK FILM
5 3     DAXTER READY AT DAWN STUDIOS SONY COMPUTER ENT. NORDISK FILM
3 4     NEED FOR SPEED: CARBON EA CANADA PLATINUM ELECTRONIC ARTS
6 5     RATCHET & CLANK: SIZE MATTERS HIGH IMPACT GAMES SONY COMPUTER ENT. NORDISK FILM
7 6     GRAND THEFT AUTO: VICE CITY STORIES ROCKSTAR LEEDS ROCKSTAR K.E. MEDIA
1 7     FIFA 07 EA CANADA PLATINUM ELECTRONIC ARTS
4 8     SHREK THE THIRD VICARIOUS VISIONS ACTIVISION ACTIVISION
10 9     KILLZONE: LIBERATION GUERRILLA GAMES PLATINUM NORDISK FILM
- 10     BILER LOCOMOTIVE GAMES PLATINUM THQ

TOP 10 MICROSOFT XBOX 360, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     HALO 3 BUNGIE MICROSOFT MICROSOFT
- 2     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
- 3     SKATE EA CANADA EA SPORTS ELECTRONIC ARTS
2 4     FORZA MOTORSPORT 2 MICROSOFT MICROSOFT MICROSOFT
1 5     BIOSHOCK 2K BOSTON/2K AUSTRALIA 2K GAMES K.E. MEDIA
3 6     MEDAL OF HONOR: AIRBORNE EA LA EA GAMES ELECTRONIC ARTS
- 7     JUICED 2: HOT IMPORT NIGHTS JUICE GAMES THQ THQ
7 8     GEARS OF WAR EPIC GAMES MICROSOFT MICROSOFT
4 9     JOHN WOO PRESENTS STRANGLEHOLD MIDWAY MIDWAY ATARI
6 10     TWO WORLDS REALITY PUMP SOUTH PEAK GAMES PARADOX

TOP 10 NINTENDO Wii, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
- 1     FIFA 08 EA CANADA EA SPORTS ELECTRONIC ARTS
1 2     SUPER PAPER MARIO INTELLIGENT SYSTEMS NINTENDO NINTENDO
6 3     MARIO PARTY 8 HUDSON NINTENDO NINTENDO
4 4     MYSIMS EA REDWOOD SHORES EA GAMES ELECTRONIC ARTS
2 5     TIGER WOODS PGA TOUR 08 EA SALT LAKE EA SPORTS ELECTRONIC ARTS
8 6     THE LEGEND OF ZELDA: TWILIGHT PRINCESS NINTENDO NINTENDO NINTENDO
7 7     BOOGIE EA MONTREAL EA GAMES ELECTRONIC ARTS
5 8     RESIDENT EVIL 4 CAPCOM CAPCOM PAN VISION
- 9     RED STEEL UBISOFT (FRANCE) UBISOFT UBISOFT
9 10     NEED FOR SPEED: CARBON EA CANADA EA GAMES ELECTRONIC ARTS

TOP 10 NINTENDO DS, WEEK ENDING 29 September 2007

LW

   TW     Title Developer Label Publisher
1 1     POKEMON DIAMOND GAME FREAK NINTENDO NINTENDO
3 2     NEW SUPER MARIO BROS. NINTENDO NINTENDO NINTENDO
- 3     SPIDER-MAN: BATTLE FOR NEW YORK TORUS GAMES ACTIVISION ACTIVISION
2 4     POKEMON PEARL GAME FREAK NINTENDO NINTENDO
5 5     NINTENDOGS: DALMATIAN & FRIENDS NINTENDO NINTENDO NINTENDO
6 6     SHREK THE THIRD VICARIOUS VISIONS ACTIVISION ACTIVISION
8 7     SONIC RUSH SONIC TEAM SEGA PAN VISION
- 8     NEED FOR SPEED: CARBON EXIENT EA GAMES ELECTRONIC ARTS
- 9     PONY FRIENDS TANTALUS EIDOS UBISOFT
- 10     NINTENDOGS: CHIHUAHUA & FRIENDS NINTENDO NINTENDO NINTENDO


Around the Network
kamil on 02 October 2007

Just a heads up that people living in Scotland(of which I am one), Wales & Northern Ireland get really p****d off when people refer to the UK as England. I know you didn't mean anything by it but now you know for next time.

Sorry, I mean of course UK. It's easily to make mistake when almost nothing (at least in my country) use UK term, even if someone is aware that UK=Scotland+Wales+England+North Ireland.



sinha on 02 October 2007

But how many copies of Halo 3 were later returned because it's not really HD?



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

rocketpig on 02 October 2007
sinha said:
But how many copies of Halo 3 were later returned because it's not really HD?

At least 85%.

 




Or check out my new webcomic: http://selfcentent.com/

Munkeh on 02 October 2007

Why is Resistance still the highest selling PS3 game apart from FIFA. It's a great game, but RSV and GRAW 2 are so much better (although you could say that they are different styles of FPSs) Heavenly Sword has falled quite dramatically. However, I'd be interested to see what happened to PS3 sales, because I would expect them to rise in the wake of FIFA 08 (the certainly did on amazon)



add me

sinha on 02 October 2007
rocketpig said:
sinha said:
But how many copies of Halo 3 were later returned because it's not really HD?

At least 85%.


 The other 15% were returned because of scratched discs.



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick