How soon do you guys think until Sony puts into place its next Price Drop?
Right now the two versions on the market are obviously the 80Gig/Packin Model for $599 and the 60 Gig/Model for $499.
According to VGChartz, Sales of 80Gig are Approx 15K. So we can assume the 80 Gig model is still just around 33% of overall sales, but still a ever growing chunk of the systems sales.
This week even with some pretty big game launches on the system (a lot of multi-platform games finally coming out like DiRT) and some exclusives like Lair/Heavenly Sword/Warhawk, the system hit just 30,000~ Units sold. A pretty dismal total.
Next week they've got a bunch of new releases, but all Multi-platform games. Nothing that seems like a particular system seller.
So Sony is put in a position where the system is in danger of dropping or staying below 30,000 Units/Week at one of the most critical times of the System Wars (lead up to Holidays). They've been cutting the console production costs, but that initial cut cost them a lot of money. The new 80 Gig model though likely cost about the same to ake as the 60 gig if not less. Sony needs a price cut to the $399 level if they really want to expierence a good sales boost.....however Sony Management has already expressed its disdain for the semi-price cut they did before and this would be a very significant price cut so soon after the last one.
I think Sony Management will wait until the 60 Gig clears out of the supply channel over this next month or so, then drop the 80 Gig w/Packin model down to $499 for the Holidays to try and not get raped margin wise. Sales over this next month will really hurt until then, but they can't drop the price right now since that would mean 60 Gig at $399 which they won't do, so they'll wait until its out.
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