On a dramatic twist, Sony's PR proves that they can do things right sometimes.
Nine-year old Matty Lovo saved his dad's life by driving his dad's big rig after the father suffered a seizure and blacked out. When asked what he would like as a reward, he said a new Playstation. The neighbors offered to save money to buy the PS, but the father said thanks and refused.
But guess what? Sony directly contacted them and offered to give him a spanking new PS3 and many games. Obviously they accepted.
Well done Sony