NorthStar said: jhlennon1 said: Wada makes valid points. Further proven by the fact that 50% of PS3 owners surveyed didn't know the system had a Blu-ray player.
When it comes to marketing Sony don't have a clue. They rely on brand name to do the work and on expensive systems brand name is not enough to achieve effective results. That said, XIII still won't go multi. |
really are you serious 50% of people bought a PS3 without knowing it had Blu-ray? Where did they get it . the back of a truck? At Walmarts Blu-ray movies are sold in the same case. even the Blu-ray logo it pretty hard to miss on the box.seems a bit wierd to spend $500- 600 without knowing what you are getting. |
I have seen the box, all three SKU boxes (at least the front behind glass cases), and I did not see a blu-ray logo on it. It likely is not that big of a logo. Plus the awareness of the hi-def formats are not as widespread as their proponents would have us think (hence why the touting of the victory of blu-ray is more hype than reality.
So it actually is pretty easy to buy the PS3 and not know of the blu-ray player. In a way, the HD-DVD on the 360 gives better awareness, since it has entire boxes showing it off, not just a logo (although you still need an HD screen to actually use it).