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Forums - Gaming Discussion - Square Enix boss instructs Sony marketing department

routsounmanman said:
ClaudeLv250 said:
The Last Remnant is going to bomb. I'm sorry, but that's my opinion. It's testing the waters, but that would have made sense BEFORE developing several 30+ million dollar FFs for one console not guaranteed to sell. Now DQIX on the DS makes all the more sense.

 

Bombing is not the word I'd use. I see FFXIII selling half of the previous one; not bombing, but dissapointing to SE. So they either go for Xbox too or focus on Wii & DS.

FF XIII will only sell 2 million on the ps3 then? I expect it to sell 6 million.



 

mM
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I think the hardware sales numbers WHEN FFXIII will be released will be pretty close between the PS3 and the Xbox360 ?


so FFXIII should sell very well

We are talking about end 2008/begin 2009 ...


Time to Work !

About the only thing you can really take from this article is that SE is unhappy with Sony right now and specifically the direction of the PS3.

We can speculate what that might mean but it really won't do any good. All we can really say with certainty is that if SE feels it is on the right track it will stay the course if they feel they are on the wrong track they will re-evaluate their situation and adjust to a path they feel best suits their future needs and plans for growth.

Outside of that nobody here knows what SEs plans are beyond guessing...



To Each Man, Responsibility
jhlennon1 said:
Wada makes valid points. Further proven by the fact that 50% of PS3 owners surveyed didn't know the system had a Blu-ray player.

When it comes to marketing Sony don't have a clue. They rely on brand name to do the work and on expensive systems brand name is not enough to achieve effective results. That said, XIII still won't go multi.

really are you serious 50% of people bought a PS3 without knowing it had Blu-ray? Where did they get it . the back of a truck? At Walmarts Blu-ray movies are sold in the same case. even the Blu-ray logo it pretty hard to miss on the box.seems a bit wierd to spend $500- 600 without knowing what you are getting.

 



NorthStar said:
jhlennon1 said:
Wada makes valid points. Further proven by the fact that 50% of PS3 owners surveyed didn't know the system had a Blu-ray player.

When it comes to marketing Sony don't have a clue. They rely on brand name to do the work and on expensive systems brand name is not enough to achieve effective results. That said, XIII still won't go multi.

really are you serious 50% of people bought a PS3 without knowing it had Blu-ray? Where did they get it . the back of a truck? At Walmarts Blu-ray movies are sold in the same case. even the Blu-ray logo it pretty hard to miss on the box.seems a bit wierd to spend $500- 600 without knowing what you are getting.

 


 I have seen the box, all three SKU boxes (at least the front behind glass cases), and I did not see a blu-ray logo on it. It likely is not that big of a logo. Plus the awareness of the hi-def formats are not as widespread as their proponents would have us think (hence why the touting of the victory of blu-ray is more hype than reality.

 So it actually is pretty easy to buy the PS3 and not know of the blu-ray player. In a way, the HD-DVD on the 360 gives better awareness, since it has entire boxes showing it off, not just a logo (although you still need an HD screen to actually use it).



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs

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jhlennon1 said:
I agree on that Last Remnant is going to bomb.

Claude, can you pass your opinion what you think that SO4, FFXIII and FFVersusXIII will sell?

FFXIII, I think will do well enough for a PS3 game but not well enough for SE or an FF title. I'm not going to predict exact numbers just yet because I have no idea when the game is going to come out. I keeep hearing late '08 rumblings for Japan but I have a feeling it won't hit any region until early '09 at the earliest. So it really depends on the PS3's situation at that point. Versus...it's coming even later than XIII. If XIII doesn't do as well as SE wants (or needs) then it could be ported or canceled outright.

SO4, if it comes to PS3, I see doing about 300-500k. It pains me to say it but with the PS3's current situation in Japan, 500k is generous, because SO3 had initial sales of 500k+ on the PS2 install base. 




Tag - "No trolling on my watch!"

leo-j said:
routsounmanman said:
ClaudeLv250 said:
The Last Remnant is going to bomb. I'm sorry, but that's my opinion. It's testing the waters, but that would have made sense BEFORE developing several 30+ million dollar FFs for one console not guaranteed to sell. Now DQIX on the DS makes all the more sense.

 

Bombing is not the word I'd use. I see FFXIII selling half of the previous one; not bombing, but dissapointing to SE. So they either go for Xbox too or focus on Wii & DS.

FF XIII will only sell 2 million on the ps3 then? I expect it to sell 6 million.


Wrong when said "half of th last one". I say 3-4m.