While Playstation 3 is considerably lagging behind both Wii and Xbox 360 with a worldwide market share of about 16%, Playstation 2 is still selling as much as (I know : LOL) the new current generation market leader, Nintendo's Wii.
Sony Computer Entertainment America announced plans for a limited edition Ceramic White PlayStation 2 bundled with SingStar Pop, the second release in the multi-million selling SingStar franchise, along with two high-quality USB microphones. The new PlayStation 2 bundle will be available in North America in November for a suggested retail price of US$149.99/C$159.99.
The new limited edition Ceramic White PlayStation 2 features the same ultra-sleek design and functions of the current Charcoal Black and Satin Silver PlayStation 2 versions as well as the DVD and CD playback capabilities, digital surround sound, two memory card slots and an integrated Ethernet port for network gaming.
SingStar Pop puts friends and family center stage singing real songs from current chart-topping stars and pop legends including Alicia Keys, U2, Rihanna, Ashlee Simpson, The All-American Rejects and The Clash. With microphones in hand, aspiring pop stars can put on a concert in their living rooms by performing along with their favorite artists, singing duets and one-on-one battles, and even singing with up to eight players in a "Pass-the-Mic" social frenzy.
"With our expansive library of titles for PlayStation, led by social gaming experiences such as SingStar, and Buzz!, we have an incredible offering for first-time gaming families", said Jack Tretton, President and CEO, SCEA. "At $149, the limited edition Ceramic White PlayStation 2, bundled with the family-friendly social gaming title, SingStar Pop, is an unbeatable value that will provide fun for everyone this holiday."
PlayStation 2 continues to be the best-selling gaming system on the market with an installed base of more than 117 million worldwide, 44 million in North America alone. A further 10 million PlayStation 2 units are expected to be sold worldwide by the end of March 2008. More than 160 new games expected in North America throughout the holidays and by the end of March 2008, including Guitar Hero Encore: Rock the 80s, Madden NFL 08, NBA '08, and Buzz, as well as a back catalogue of over 1,400 games.
=====> Sony needs money
the best solutions to improve the sales is to reduce the price
but the best solution to improve the sales AND to earn more money is to make "special bundle offer"
Even if the PS2 isnt selling as much as the Wii, the PS2 is still the only Wii's direct competitor ...
this move makes sense !
Time to Work !