Bitmap Frogs said:
Oh boy. This is like shooting fish in a barrel =/ No, Impulsivity. Things have changed, a lot. For starters, Microsoft owns the chips inside the 360. The CPU and GPU of the first Xbox were owned by the corporations that designed them. As a result, Microsoft wasn't able to shop around for the cheapest foundry. On top of that, they had to pay royalties for the chips on every Xbox sold. What's changed is that Microsoft owns everything inside the 360. They shop for the cheapest foundries, they accelerate die shrinks and they do not pay royalties. But I guess when you have an axe to grind, anything goes. Well, Microsoft is lucky keyboard and mice have sold so, so much. You know, I do wonder how much mice and keyboard you need to sell to change your results from -1 billion per quarter to +half a billion per quarter. In the meanwhile, the ps3 is doing so, so damn good it's eating all the profits from ps2 hardware and software, all the profits from psp hardware and software and all the profits generated by psn. Heck, the ps3 losses are so big on top of eating all that profit it's making Sony's gaming division post huge losses. Frankly, you can hide behind the E&D division excuse for as long as you want. If that's the way you want to live, so be it. But out of both corporations, there's just one making money outta videogames. |
It looks like you really don't know what else E&D division sells besides XBox 360, Zune, keyboards and mice.
Here, directly from http://www.microsoft.com/msft/ic/segments_edd.aspx
Overview
Entertainment and Devices Division (“EDD”) offerings include the Xbox 360 platform (which includes the Microsoft Xbox 360 video game console system, Xbox 360 video games, Xbox Live, and Xbox 360 accessories), the Zune digital music and entertainment platform, PC software games, online games and services, Mediaroom (our Internet protocol television software), the Surface computing platform, mobile and embedded device platforms, and other devices. EDD leads the development efforts for our line of consumer software and hardware products including application software for Apple’s Macintosh computers and Microsoft PC hardware products, and is responsible for all retail sales and marketing for Microsoft Office and the Windows operating systems.
I bolded the most relevant sources of MS EDD income you seemingly ignore, hardly just a bunch of keyboards and mice...