Sony doesn't really have to much money for marketing, Hence why there isn't a KZ2 commercial out yet.
(with the exception of the 5Mill Euro Advertising Budget)
And with just a couple weeks before release, you would think they would have started showing them by now..
Game Advertising in Gamestop (or any retailer for that matter) works just like commercials, you have to pay for advertising, posters, signs and such.
but... I don't really see a lack of advertising in the KZ2 department in my local Gamestops..
I've been threw a few these past couple weeks and there is plenty of advertising for KZ2 and others.
After people played the demo (by making a euro account) then GS should see a boost in preorders...
If they see less after the demo.. well.. then we have a problem..
PS4 Preordered - 06/11/2013 @09:30am
XBox One Preordered - 06/19/2013 @07:57pm
"I don't trust #XboxOne & #Kinect 2.0, it's always connected" as you tweet from your smartphone - irony 0_o