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Forums - Sales Discussion - EA Posts Fiscal Q3 Net Loss of $641 million


http://www.bloomberg.com/apps/news?pid=20601087&sid=ayoxaD0Mpwug&refer=home

Electronic Arts Reports Loss on Impairment Charges

By Adam Satariano

Feb. 3 (Bloomberg) -- Electronic Arts Inc., the world’s second-largest video-game publisher, reported a $641 million loss after writing down game developer Jamdat Mobile Inc.

The third-quarter loss of $2 a share was the company’s eighth in a row. It compared with a loss of $33 million, or 10 cents, a year earlier, the Redwood City, California-based company said today in a statement. Revenue rose 10 percent to $1.65 billion.

The U.S. recession and Electronic Arts’ failure to develop hits for Nintendo Co.’s best-selling Wii console have forced Chief Executive Officer John Riccitiello to cut jobs, close studios and trim his fiscal 2009 sales forecast. Electronic Arts also delayed the release of “Sims 3” until June and the Bioware unit’s “Dragon Age: Origins” until the second half of this year from early 2009.

“The alarm bells are ringing,” said Mike Hickey, a Greenwood Village, Colorado-based analyst for Janco Partners Inc. “They are struggling to find games that really resonate with the market.

Electronic Arts climbed 84 cents, or 5.4 percent, to $16.34 in extended trading, after the company said it would reduce operating expenses by $500 million in fiscal 2010. The shares rose 64 cents to $15.50 in regular Nasdaq Stock Market trading, and have fallen 68 percent in the past year.

The $368 million charge related to the company’s wireless business was necessary because of a drop in Electronic Arts’ market value, Chief Financial Officer Eric Brown said in an interview. The company paid $682 million for Jamdat in 2006 to increase sales of games and ring tones on mobile devices.

Games ‘Underperformed’


The results also included $244 million in costs related to certain tax assets. Profit excluding some items was 56 cents a share, missing the 89-cent average estimate of analysts compiled by Bloomberg. Sales including changes in deferred revenue totaled $1.74 billion, missing the $1.89 billion average estimate.

Their games clearly underperformed dramatically during the holiday,” Hickey said.

For the fiscal year ending in March, the company expects to lose $3.29 to $3.56 a share. Revenue is anticipated at $4.2 billion to $4.25 billion, Electronic Arts said. The company said in December it would miss its previous forecast for revenue and profit because of slow holiday sales.

Electronic Arts’ only game in the top 10 in U.S. sales last year was “Madden NFL,” according to researcher NPD Group Inc.

Riccitiello is devoting more resources to developing hit games for the Wii. In May, the company will release “Active,” a fitness game for the Nintendo console that’s being marketed to women. Electronic Arts also will introduce a tennis game this year that utilizes the Wii’s motion-activated controllers.

Job Cuts, Studio Closings

The game maker is cutting 1,100 jobs, or 11 percent of its workforce, and consolidating or closing studios and publishing locations. The changes will be complete by March 31, the company said in December.

The moves come amid the economic slowdown that’s hurting the broader video-game market. Nintendo last week lowered its 2009 sales forecast for the Wii by 1 million units to 26.5 million.

Last year, video-game sales in the world’s three largest markets -- the U.S., U.K., and Japan -- grew a combined 11 percent, according to Top Global Markets, a report released by NPD, Gfk Chart-Track Ltd and Enterbrain Inc.

Gains in the U.S. and U.K. were offset by a decline in Japanese purchases, which slid 13 percent, in part because of a decline in software for portable players.



Around the Network
celine said:
EA CEO John Riccitiello "excited" about new tennis game for Wii from EA's Sports Active line.

Uh !? is the "All Play" brand dead ?

 

Why? They can have different brands that identify with different ideas. Sounds like this is intended for the audience that bought Wii Fit.



A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

HappySqurriel said:
Groucho said:
Despite the consoles having approximately equal marketshare, EA got 29% of its revenue from HD titles, and 11% from Wii titles.

Did EA have a 29:11 HD to Wii game ratio (or more like 29:14, thanks to individual unit costs)? Were the profit margins on Wii games so much higher than the HD games, that EA should just drop HD development altogether? Was it even higher at all? Does anyone have any real numbers to support these assumptions?

The Wii doesn't make EA as much revenue OR profit as the HDs -- if it did, EA would make a lot more Wii games, plain and simple. The "3rd parties make crap for the Wii" excuse is getting old. All of EA's AllPlay titles this past year were decent, yet their revenue stunk. Should EA just abandon their sports franchise staples altogether, and start making pool, pinball, etc. for the Wii masses, or do you think that's already covered a bit?

The attach rate is for 3rd party Wii titles is abysmal. Its *not* because they all "stink", either. The Wii sucks for 3rd party development, in all but a select few genres (i.e. casual), until proven otherwise, or until it outnumbers the HDs by a colossal margin.

 

How many Wii games had the development budget or marketing budget of Army of Two, Left 4 Dead, Dead Space, Burnout Paradise, Mercenaries 2 or Battlefield Bad Company?

Realistically, those games alone probably have 2 to 4 times the combined development and marketing budget of all Wii exclusive games released by EA to date ...

Wait, sorry... you lost me here.  How again are the Wii games cheaper to develop and market if the publisher has to spend more on them to succeed?

EA's new Wii attention, by the way, is focused on the casual market -- i.e. where the Wii succeeds, and has proven itself.



Maybe Dead Space is a test to see if games like that can sell on the Wii and if so they may just put Mass Effect 2 on the Wii.



GamerTag/PSN ID JoshmyersBV (please add me I have 2 friends on Xbox Live)

Aiemond said:
HappySqurriel said:
Groucho said:
Despite the consoles having approximately equal marketshare, EA got 29% of its revenue from HD titles, and 11% from Wii titles.

Did EA have a 29:11 HD to Wii game ratio (or more like 29:14, thanks to individual unit costs)? Were the profit margins on Wii games so much higher than the HD games, that EA should just drop HD development altogether? Was it even higher at all? Does anyone have any real numbers to support these assumptions?

The Wii doesn't make EA as much revenue OR profit as the HDs -- if it did, EA would make a lot more Wii games, plain and simple. The "3rd parties make crap for the Wii" excuse is getting old. All of EA's AllPlay titles this past year were decent, yet their revenue stunk. Should EA just abandon their sports franchise staples altogether, and start making pool, pinball, etc. for the Wii masses, or do you think that's already covered a bit?

The attach rate is for 3rd party Wii titles is abysmal. Its *not* because they all "stink", either. The Wii sucks for 3rd party development, in all but a select few genres (i.e. casual), until proven otherwise, or until it outnumbers the HDs by a colossal margin.

 

How many Wii games had the development budget or marketing budget of Army of Two, Left 4 Dead, Dead Space, Burnout Paradise, Mercenaries 2 or Battlefield Bad Company?

Realistically, those games probably have 2 to 4 times the combined development and marketing budget of all Wii games released by EA to date ...

 

The wii games don't need the same budget as HD, what they need though, is the good teams working hard to make the best game possible. The nature of the wii makes it so that dev costs will be inherently lower. Now, for marketing, if they got even half that budget, DONE CORRECTLY, we would see a marked difference.

And "good teams" come cheap.  Also, they are easy to find and get to struggle under serious budget limitations.  Also, being experienced, proven artists, they love exercising their creative minds within the limitations of the most restrictive console (by a longshot, compared to previous generations) and tightest budgets possible.

 



Around the Network
Groucho said:

Wait, sorry... you lost me here.  How again are the Wii games cheaper to develop and make if the developer has to spend more on them to succeed?

EA's new Wii attention, by the way, is focused on the casual market -- i.e. where the Wii succeeds, and has proven itself.

Is this gonna be like the other times when someone posts several links from publishers and developers saying Wii development is cheaper, and then you end up leaving the thread and saying the same thing in another one a few days later?

As for your last paragraph, here you go:

http://www.vgchartz.com/forum/thread.php?id=59273&page=1

 



My Mario Kart Wii friend code: 2707-1866-0957

Kasz216 said:
darthdevidem01 said:

@fishyjoe & MANUELF

Dead Space has sold almost 1.5 Million PS360 combined

Mirror's Edge has gone past 1 Million both combined

please do not give me those excuses

EDIT: we aren't even taking into account the PC games sales ATM

Mirrors Edge had quite the bit of tv advertising... and had some new gameplay concepts.  It likely cost a lot more then you think.

 

It was also built from the Unreal Engine, and the type of game doesn't look too developer intensive, so it probably cost less to develop than you think, especially as they knew it was a more difficult to sell concept... i.e innovative by design.

 



Tease.

NJ5 said:
Groucho said:

Wait, sorry... you lost me here.  How again are the Wii games cheaper to develop and make if the developer has to spend more on them to succeed?

EA's new Wii attention, by the way, is focused on the casual market -- i.e. where the Wii succeeds, and has proven itself.

Is this gonna be like the other times when someone posts several links from publishers and developers saying Wii development is cheaper, and then you end up leaving the thread and saying the same thing in another one a few days later?

As for your last paragraph, here you go:

http://www.vgchartz.com/forum/thread.php?id=59273&page=1

 

Wii Development is cheaper.  Also, weak/new development teams are cheaper.  I was stating that fact, responding to someone who insisted that if only publishers would spend more, they would get results.  Do you guys not understand the irony in what you're suggesting?

Also... Dead Space (your link)... isn't that um... a port?

 



And "good teams" come cheap.  Also, they are easy to find and get to struggle under serious budget limitations.  Also, being experienced, proven artists, they love exercising their creative minds within the limitations of the most restrictive console (by a longshot, compared to previous generations) and tightest budgets possible.

 

 

Nintendo's first string teams have done pretty well for themselves on Wii.

Oh wait, you probably think Wii owners are stupid and simply follow the word "Wii" when purchasing games.



A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

Groucho said:
NJ5 said:
Groucho said:

Wait, sorry... you lost me here.  How again are the Wii games cheaper to develop and make if the developer has to spend more on them to succeed?

EA's new Wii attention, by the way, is focused on the casual market -- i.e. where the Wii succeeds, and has proven itself.

Is this gonna be like the other times when someone posts several links from publishers and developers saying Wii development is cheaper, and then you end up leaving the thread and saying the same thing in another one a few days later?

As for your last paragraph, here you go:

http://www.vgchartz.com/forum/thread.php?id=59273&page=1

 

Development *is* cheaper.  I was stating that fact, responding to someone who insisted that if only publishers would spend more, they would get results.

Also... Dead Space (your link)... isn't that um... a port?

 

Yes it's a port, but it does show that EA is bringing the so called "core" stuff to the Wii.

If they actually said that half of their SKUs will be on the Wii from now on... Still waiting for confirmation on that.

 



My Mario Kart Wii friend code: 2707-1866-0957