WHY ?
BECAUSE !!!
==> http://www.aintitcool.com/node/33722
Paramount chooses HD DVD exclusive!
Hey folks, Harry here. Woke up with the following press release in my InBox, then shortly thereafter, I received a phone call from Rob Moore, President Worldwide Marketing, Distribution and Home Entertainment for Paramount Pictures - who is doing a flurry of interviews today - in articles you'll read tomorrow in the NY TIMES, LA TIMES, USA TODAY - etc. You see - this is a big deal, because this means that alongside UNIVERSAL, PARAMOUNT is going EXCLUSIVE to HD DVD.
So, the first question I asked Rob Moore was... "Why would PARAMOUNT/DREAMWORKS choose the allegedly losing format in this format war?"
Rob responded that the keyword there was "Allegedly". It seems that according to their studies, the people that buy stand alone players - buy more dedicated film product... so, due to Toshiba's commitment to getting quality equipment at the under $300 barrier - means to the execs at Paramount, that this is the format to support.
I then countered with, "But isn't Sony supposed to introduce an under $300 Blu-Ray player this Holiday season?"
Rob responded that they have heard that, but it hadn't been assured yet. So next, I asked, "Why support either format exclusively - wouldn't providing content to supporters of both formats be the way to go?" Rob responded that concentrating on one format allows them to concentrate on content for that format exclusively, thus giving better product for the format they support. It also means that they can begin opening up their library and getting more product out for the format. Which is a very good thing for those of us on HD.
I then asked when the INDIANA JONES set would hit and if it would be exclusive to HD. Rob responded that on the films that Steven directs, he wants the titles to be available in both formats - so those will be cross-platform titles. However, the rest of Dreamworks, Viacom/Paramount's world... those will be HD DVD exclusive for the next few years at least. Can you imagine BLOCKBUSTER not letting people rent TRANSFORMERS, SHREK THE THIRD, etc? Me Either. This format war is a fascinating chess game, isn't it?
Next, I talked with Alan Bell, the Chief Technology officer for Paramount. He's been in charge of the technological decisions and realities for Paramount, since the advent of DVD. I asked Alan if he was happy with this decision, or if this was something that was being forced upon them.
Alan then went into a very complicated series of statements about how HD DVD was the format that makes sense for Paramount. It's not just a matter of the amount of space that one format has over another. That's a gross simplification between the two formats. You see, HD DVD was built upon... not just the technology of DVD, but the programming software and other aspects. When we began talking about the cost issues - Alan stated it's very very complex, but that the replication facilities that have been built for the mass production of DVD - it's much cheaper and simpler to convert for HD DVD mass production.
For those of us consuming these products - it's easy to simply believe decisions are made due to just advertising incentives, but when you speak to the technology guys inside these studios - you hear that HD DVD is cheaper, serves the technological needs of the High Definition format, that the programming languages are an extension of the established DVD format - so it is easier for them to work with. This decision is about more than an intial Toshiba advertising incentive - the decision was made at a tech level, an economic level and about a cost delivery level to the public. Paramount made this decision from the tech guys up. Here's the release...
==> personnal opinion : what a BS... what about some cash ? or maybe they are just no brain ?
Overall,
Indiana Jones multi format
Pirates of the Caraibean+spiderman > Transformers
Disney > Pixar