DaGreatestHope said: Why does everybody want Super Bowl commercials? To me that is suicide because they cost around 25 million dollars to produce. Sony cant spend that much for 1 commercial, that is more than half the budget of KZ 2. I say a steady stream of commercials on popular TV networks for at least a month, posters in electronic stores, magazines, and most importantly word of mouth by PS3 owners. |
It only costs $3 million to run a 30 sec ad during the Super Bowl this year, and I'm sure it wouldn't cost Sony much to whip up an interesting ad. At least no more than it cost them to create the Helghan trailers and such shown at GC and E3.
That being said, $3 million is still a hell of a lot for a single ad, and I don't hink Sony will go for it.