I thought you were also talking about that report about Sony raising UK prices due to the weak pound. If I had to bet, I'd say the stores are raking in the dough. It's just a 5 pound difference though.

one could consider a few points:
1) possibility of making money on every unit sold now? there is a lot of talk about a price cut and also a statement my mr patcher i believe that adds fuel to the fire.
2) KZ2 hyped up almost beyond belief by almost everyone who knows the game. A bundle would push not only the title to new users but get a ps3 into more homes

which brings us to...

3) what better way to get more ps3 out there than a bundle that has a game that is supposed to best the ps3 has done so far? and true the attach rates are not incredibly impressive on the ps3 side, but there are few more games coming out later in the year

and finally
4) i luvs perty piktur

good deal, it should give a hardware boost.

yeah, it should

 That £5 difference equated to an extra £97,395 last week on just the PS3's hardware. All the other hardware + software, it should be making quite a difference on the ol' balance sheets.

 Well, I've just done a little more Maths:

2.5% of RRP * Number of consoles sold last week (360 done at assumption that Arcade = 50%, Pro 25%, Elite 25%)

Wii = £150,895
PS3 = £146,092
360 = £135,765
DS =  £82,362
PSP = £36,029
PS2 = £19,530

Total: £570,673.

That was one week. Software and accessories not included. These VAT cuts came in just before the Christmas period, too. January is typically a slow time of the year. No big games were released last week, and nothing major happened in the industry on the whole.

It has a much bigger effect than you think. (My dad's company ended up saving around £100 per day thanks to this VAT cut. That's a big saving for a unit at their size.)

You really wouldn't like my MSN avatar at the moment, of that I can assure you

Looks awesome, shame I already have a PS3 :S

There's a difference between a crappy rally game and every 1st/2nd party AAA game in the past 12 months.

Microsoft are bundling too, but it's only been things like Forza or Kung Fu Panda, not the big games and not on Day 1 of their release. Even the Halo bundle was the same price as the console + the game with a crap coloured console that no one wanted to buy.

well i think that in sonys current situation is a good move to bundle all those games since they cant make a price cut. so they would atract more people to buy the console without a price cut.

400 us$,,that is the point?