it was, they got a little too cocky with that.

 he's cute and cuddly. of course my friend!

I have nothing against the Sack. You honestly can't say that advertising budget couldn't have been better spent on Resistance 2, Motorstorm Pacific Rift and SOCOM Confrontation though. If they were to have halfed the ad budget from LBP and spread it accordingly across the other three titles, I feel while LBP probably would have lost maybe half it's sales, the others would have increased greatly to the point that much more money would have been in Sony's pocket. Lose 800,000, and maybe gain 3 million. It was boneheaded for them to back the least marketable game in their Fall lineup as the headliner.

Killzone 2 is so easy to advertise for that Sony would have to seriously give an honest effort just to fuck this up. It all starts with the reviews though. If they come in overwhelmingly positive, and early, then step one is accomplished. Get some commercials out. Get some adverts on websites out. Get some KZ2 PS3 accessories out. Rake in dough. In fact it's so easy that only Sony would be able to fuck it up.

lol, i agree with you. if they actually pay MS to do the advertising for them, i'd expect 6 million sales lifetime.

There is absolutely nothing wrong about it. What pisses me off is when you guys bitch and moan because you have to pay the consequences.

This world isn't a place where you can play every game up that comes along, and then not eat those words. I know at least a few of you are smart enough to realize your actions here have consequences down the line.

Resistance 2, for instance. Huge flop verses hype percentage. Wasn't really a terrible game, but it's an utter failure and one of my favorite victories over hype machines. If you didn't hype it, it would be a stellar PS3 exclusive. Now it's just rubbish. LBP, good game, really fun, failure by Sony. Woulda been considered great if it wasn't hyped to be huge, the best game ever made, and the game to propel the PS3 above the 360.

Honestly, Sony fans, you need me. Who else could keep you honest single handedly? You know that little twinge of embarrassment you get when you realize you just posted something that sounded fanboyish? I made that.

Next up, Killzone 2. I hope it's great. I would enjoy a good game to play. If it isn't, I'll get my fun another way. I always get my fun, afterall. You guys are my fun. Messing with your minds is better than sex, depending on the partner.

You. Are. Really. Weird. And. Now. I'll. Be. Leaving.

Don't. Follow. Me.

I had such hope for us, Oxy. Now, the true game begins.

Anyways, yes, overhyping is bad. That's the dumbed down version. You're hurting yourself and your game, and helping me. Do you really think you should be helping me?

I don't think anyone should be helping you Dwight. You get whores killed.

There is FINALLY a bunch of promotional material on KZ2 at Gamestop and Walmart?

In regards to they hype issue, there is issues with overhyping, because you set up expectations that make a retrospective look not as good.  You also throw your credibility out the window in the process.