Certainly, the Wii is more appealing to female semi-gamers and non-gamers than the other two systems. And if you turn them into gamers ... then suddenly you have a larger market ready to buy your entire product line (core, traditional, and casual).
Mike from Morgantown
What's a non gamer? If you "play" a game would you not be a "gamer" of some sort? Please explain this crazy talk of yours. A non gamer is someone who has never played a game. Once they have played a game, they are now a gamer.