It's quite obvious that if Ubi soft wants to keep this demographic they should make games that enchant the player. The Wii has sold the console, but how are you going to sell software? Ubisoft can make a couple cash- ins like imagine whatever, but they run the risk of becoming stale quite quickly. I guess these games must be dirt cheap to make and a few 100 k of sales is worth it. I remember playing a few really bad games on my Sega Genesis (Shaq-fu), it made me want to destroy my Genesis and drink myself to death even though I was only 11 or 12.