liquidninja said:
Don't forget about Microsoft who's been known to use viral marketing agencies to spread unfavorable opinions on message boards about their competitors.
Which could help explain why Nintendo's DS doesn't experience the same. (since Microsoft doesn't have a handheld)
|
Microsoft has been known to do that? You have ANY evidence to that? Companies do use viral marketing agencies, like Microsoft and the Bees thing, and Sony with this "All I want for Christmas is a PSP" nonsense:
http://www.youtube.com/watch?v=0G0LlXv-nyI
http://www.youtube.com/watch?v=bwdhg_whoKw
But, as for hiring people to post on forums, go ahead and post any evidence that is true. Sony has done enough to get people to post unfavorable opinions of it. Considering how many people post on forums, trying to post negative opinions on forums is a waste of money.
What does work virally is if some company does something that generates attention, and the community of people into the market pick it up and run with it. The Bees thing worked like this. If you come off pretending to be what you are not, then you get fragged and it doesn't work, as was seen with the PSP Xmas nonsense.
If a company wanted to actually sow illwill for their competitor, the best thing they can do is act like Crazzyman did on here, with him being outrageously pro-Sony. Microsoft hiring someone like him or a Chad Warren MIGHT work. Certainly Sony hiring them would be counterproductive.
Of course, if you have blogs like that of Major Nelson, CLEARLY labelled as a voice of a company, who outputs regularly, that can be effective for a company's marketing campaign. Being close to the videogame community also helps, particularly like that. But a company needs to be above board and with it. Making fun of themselves as marketing weasels, for example, works.