It's because Sony was a giant the last two gens in a row and now they are in 3rd place. Nobody thought after the beast that is PS2, that Sony would go and screw themselves with bad business decisions with what could've been their most successful console to date: PS3. Now sure PS3 will have memorable games and such, it's just that Sony needs to pick themselves up after this gen's beating they recieve and waste no time using a page from their PS1/PS2 play book and make a Playstation comeback with PS4. To me, Sony's been real slack with the PS3 and are paying DEARLY for it. Comeback time needs to begin right away, and PS4 can still be that for them.