Yes it's not a joke, with Livre sterling ( the british money ) is now equal at the euros ( 1 livre = 1 euro ), you can buy on internet ( amazon.co.uk  and other webstore ) PS3 at 299 livres, an new games at 49 livres !

Incredible, tell all your friend to buy on british webstore !

PS : that the same for all console evidently !

hope will c some better ps3 sales from this

thats prolly just store promotions not official price cut.

i went to GAME today and both 360 and ps3 were reduced, ps3 was £259 with a few games which imo is a steal.

@BHR-3: Actually, hoping to see better sales from all consoles.

I thought British money was the pound, and isn't the pound like 1/4 or so higher than the euro?

cool beans

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/sRA0bRtsuqA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sRA0bRtsuqA&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

Too late for me, I already bought everything I wanted. :(

In france it's calling the " livre sterling " but in england it's the pound, and 1 pound is at 1 euro,

it's not a promotion , it's just change rate and all specialist says that this change'll keep during many month

The economy is so screwed right now Sony might as well officially put the PS3 at £200, get some EU sales again.

^ that could happen..... no not really....