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Forums - Sony Discussion - iSuppli: Teardown of Sony's PlayStation 3

Cypher1980 on 23 December 2008

According to the figures the shops have a zero percent mark up ?



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Gamer4eva on 23 December 2008

It also says SONY is always one step ahead of these people. So all of this data could be months old, meaning RIGHT NOW, the PS3 could be $410 dollars to manufacture or something like that. This leaves me to belive that a price cut still could be possible within the next 4-5 months, and with SCEE saying that they are making an overall profit, then it wouldnt suprise me if SCEE drop the price in Q1 OR Q2 and then SCEA drop the price in Q3 and SCEJ drop it when FF13 comes out.

Could be wrong though.



johnsobas on 23 December 2008

it doesnt take into consideration exchange rates which have gone horribly bad since the ps3 was released.



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

tkjinak on 23 December 2008

exchange rates help sony when talking about manufacturing. yen being stronger means they can buy more with it.


currencies can't hurt both costs and revenues.



Bitmap Frogs on 23 December 2008
mysticD said:

Wait didn't Dkholer went to MS forum with "insider" information that PS3 only cost $350.00 to build.

http://www.vgchartz.com/forum/thread.php?id=53240&page=4


And Groucho call us bunch of ignorances when we ask him to provide something to back up his claim.

So after 2 years Sony still lost $50.00 per console... it make sense why they would put out the 160GB sku because with that Sku at least they are breaking even or even make some money.

 

I was about to bump that thread with this...

For those casting shadow upon iSupply (DMJ, I'm looking at you!) - predicting sales trends is one thing, tearing down a piece of electronics and asking manufacturers for volume pricing on components are two different things.





Current-gen game collection uploaded on the profile, full of win and good games; also most of my PC games. Lucasfilm Games/LucasArts 1982-2008 (Requiescat In Pace).

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Marty8370 on 23 December 2008
Bitmap Frogs said:
mysticD said:

Wait didn't Dkholer went to MS forum with "insider" information that PS3 only cost $350.00 to build.

http://www.vgchartz.com/forum/thread.php?id=53240&page=4


And Groucho call us bunch of ignorances when we ask him to provide something to back up his claim.

So after 2 years Sony still lost $50.00 per console... it make sense why they would put out the 160GB sku because with that Sku at least they are breaking even or even make some money.

 

I was about to bump that thread with this...

For those casting shadow upon iSupply (DMJ, I'm looking at you!) - predicting sales trends is one thing, tearing down a piece of electronics and asking manufacturers for volume pricing on components are two different things.

 

For starters iSupply estimates rough costs, so they could be more or less. Depending how old there info is.



Bitmap Frogs on 23 December 2008
Marty8370 said:
Bitmap Frogs said:
mysticD said:

Wait didn't Dkholer went to MS forum with "insider" information that PS3 only cost $350.00 to build.

http://www.vgchartz.com/forum/thread.php?id=53240&page=4


And Groucho call us bunch of ignorances when we ask him to provide something to back up his claim.

So after 2 years Sony still lost $50.00 per console... it make sense why they would put out the 160GB sku because with that Sku at least they are breaking even or even make some money.

 

I was about to bump that thread with this...

For those casting shadow upon iSupply (DMJ, I'm looking at you!) - predicting sales trends is one thing, tearing down a piece of electronics and asking manufacturers for volume pricing on components are two different things.

 

For starters iSupply estimates rough costs, so they could be more or less. Depending how old there info is.

 

With a 10% margin of error, Sony is still losing money on every console sold. Remember manufacturing, packaging and shipping aren't included (iSupply) only estimates the bill of materials on the device itself. Also, Sony sells the console to stores for less than the retail price (obviously) and in some places (like the whole EU) there are also sales-tax bumping up the retail price.

 





Current-gen game collection uploaded on the profile, full of win and good games; also most of my PC games. Lucasfilm Games/LucasArts 1982-2008 (Requiescat In Pace).

Marty8370 on 23 December 2008
Bitmap Frogs said:
Marty8370 said:
Bitmap Frogs said:
mysticD said:

Wait didn't Dkholer went to MS forum with "insider" information that PS3 only cost $350.00 to build.

http://www.vgchartz.com/forum/thread.php?id=53240&page=4


And Groucho call us bunch of ignorances when we ask him to provide something to back up his claim.

So after 2 years Sony still lost $50.00 per console... it make sense why they would put out the 160GB sku because with that Sku at least they are breaking even or even make some money.

 

I was about to bump that thread with this...

For those casting shadow upon iSupply (DMJ, I'm looking at you!) - predicting sales trends is one thing, tearing down a piece of electronics and asking manufacturers for volume pricing on components are two different things.

 

For starters iSupply estimates rough costs, so they could be more or less. Depending how old there info is.

 

With a 10% margin of error, Sony is still losing money on every console sold. Remember manufacturing, packaging and shipping aren't included (iSupply) only estimates the bill of materials on the device itself. Also, Sony sells the console to stores for less than the retail price (obviously) and in some places (like the whole EU) there are also sales-tax bumping up the retail price.

 

Yes, but in different market the margins can be better. So Sony might not be losing on every PS3 console made.

 



Marty8370 on 23 December 2008
Cypher1980 said:
According to the figures the shops have a zero percent mark up ?

 

It depends on where the PS3 is been sold, all markets won't have the same margins. Once you factor in currency exchange rates and taxes etc.

But thats no different to any product been sold be it  a 360, Wii or a HDTV.

 



Bitmap Frogs on 23 December 2008
Marty8370 said:
Bitmap Frogs said:
Marty8370 said:
Bitmap Frogs said:
mysticD said:

Wait didn't Dkholer went to MS forum with "insider" information that PS3 only cost $350.00 to build.

http://www.vgchartz.com/forum/thread.php?id=53240&page=4


And Groucho call us bunch of ignorances when we ask him to provide something to back up his claim.

So after 2 years Sony still lost $50.00 per console... it make sense why they would put out the 160GB sku because with that Sku at least they are breaking even or even make some money.

 

I was about to bump that thread with this...

For those casting shadow upon iSupply (DMJ, I'm looking at you!) - predicting sales trends is one thing, tearing down a piece of electronics and asking manufacturers for volume pricing on components are two different things.

 

For starters iSupply estimates rough costs, so they could be more or less. Depending how old there info is.

 

With a 10% margin of error, Sony is still losing money on every console sold. Remember manufacturing, packaging and shipping aren't included (iSupply) only estimates the bill of materials on the device itself. Also, Sony sells the console to stores for less than the retail price (obviously) and in some places (like the whole EU) there are also sales-tax bumping up the retail price.

 

Yes, but in different market the margins can be better. So Sony might not be losing on every PS3 console made.

 

 

Oh boy... so now it's come down to third world countries representing a residual amount of sales as the bastion of profitability?

 





Current-gen game collection uploaded on the profile, full of win and good games; also most of my PC games. Lucasfilm Games/LucasArts 1982-2008 (Requiescat In Pace).