People will be sad.

Wow another negative comment about a ps3 game, the  same ps3 fnas are cousing the more damage to the ps3 because they are the more negative gamers around, why the other two  console fans are very positive about their games even if the game flops ps3 fanboys are so negative about their games that even if the game is rated very hight they are still confused and not buy the game,  if you want the ps3 to succed ps3 fanboys need to be more positive because doing that will make the ps3 suffer more. By the way the ps3 is not doing bad is doing great is selling great and by that price is the most selling expensive console ever. a few months back is was kicking 360 @$#@. Even if the ps3 was more expensive now is way more expensive and still people are buying the console so mat is the problem enyouy the gaem ad don't think about this dumb questions.

Simply whatever you personally consider to be a flop.

My usual definition of a flop is a title which didn't meet publisher expectations or at least make a profit. SCE is still a business even if it doesn't seem so lately.

We may not have the exact budget of this title, but in certain cases it's possible to tell without a doubt whether a title made a profit or not.

With the PS3 as some others have said, nothing much. It will just be wait until game x again. If Sony has a lot of flops this gen, it could hurt the PS4.