How do I know it ?
Well, the game is going to release in only 2 days and is yet ranked @ 97 in amazon.com (available for pre-orders)... I remember that even games that finally sold "bad" (as SSX blur or the godfather) were better ranked the week before their release...
Oh yes , you're going to say :"it's Amazon, don't worry, bla bla bla...." but I think I'm right. Look : even a game as "Brunswick pro bowling" (that release on august the 21st) is now ranked @ 16 !
Maybe tv's advertising hasn't started yet ? (I don't know, I live in Europa).
EA will be very disappointed... (so do I)