Non-Gamer=Someone who doesn't play videogames. Go to Best Buy.com and look up Blu Ray players under the most affordable prices. You'll find the PS3 there. It's not strange for someone to want Blu Ray and not games if you look at the installed base and actual sales. The PS3's existence saved Blu Ray from a pointless existence, because Blu Ray and HD DVD were dead in the water.
As for the bold in your statement: The PS3 was considered a cheap Blu Ray player. Now that the PS3 has sold some millions, they dropped the price of Blu Ray because they duped gamers into buying a system with a Blu Ray player in it and that forced Blu Ray sales through the roof defeating HD-DVD. Microsoft tried to help HD-DVD, but it was all for nothing because of the fact that HD-DVD wasn't put in from the beginning and they had to create a $200 port. If the 360 would've come out with HD-DVD, they would've started out at the same price as the PS3 did. Microsoft gave people the OPTION as to whether their gamers wanted the DVD upgrade or not. HD-DVD flopped because 360 owners didn't support it. Case closed.