Apple Vice President thinks they are in the same league as Nintendo & Sony

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this guy is full of shit.






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Resident_Hazard said:
I've heard this rhetoric from Apple before, a few months back. There was a snippet article in an EGM where their ego came through on this.

Here are the major problems with the iPhone competing with gaming:

1. Limited userbase. Anyone can buy and enjoy all the benefits of the DS and PSP, because they're portable gaming machines. The iPhone? That's right, it's not for everyone. Especially if you factor in all the millions of people that have phone plans with companies that don't offer the iPhone. Who is it, just AT&T? Already they've grossly limited their potential fanbase.

I have a simple answer: iPod Touch, starting at $229 with 8GB of storage.

2. Buttons. Like it or not, a touch-screen and tilt functions are not enough to make all variety of video games. You need buttons--external buttons that aren't going to interfere with gameplay by your greasy fingerprints clouding up the screen after a hectic half an hour of gameplay.

This is true, tilt and touch screen don't fit all types of games. Then again, we're bound to see games that ONLY fit multi-touch and tilt. And in my experience, the screen doesn't collect fingerprints enough to be a problem, unless perhaps you're eating something greasy while playing.

3. The iPhone is not designed as a game machine, and not really built for larger, hardcore-style games. It's not made for First Person Shooters or RPG's or platformers or any more complex game genre. The Wii and DS both target the casual audiences as well as the hardcore gamer. The iPhone? Don't count on it. The games are meant for pick-up-and-play casuals who have a few minutes to burn on the bus or transit system or whatever. It's not condusive to lengthly, detailed, hardcore gaming. I've played iPhone games. They're cute and exist only as a minor distraction. Some are pretty clever. Some, not so much.

True, iTouch/iPhone are not designed to be primarily game machines, and that does limit them to a degree. FPS and most platformers being prime examples of genres ill suited for the control paradigm. But why not RPG's? I can't think of a single reason why they wouldn't be suited for it. In fact, there are a number of genres that multi-touch suits better than buttons-only controls.

4. Prone to interruption. You can actually see this nuisance on the commercials. Some guy is playing what appears to be a Crash Bandicoot cart racing game, then some wanker suddenly calls him and interrupts the game. Now, I'm sure there's a built-in pause feature to the phone that automatically holds the game until you resume it, but still--is this really a hassle you want to have during your gaming? Could you imagine a worse fate playing a game like Burnout on this thing, or a real-time strategy title? Burnout titles require an awful lot of concentration and focus. Interruptions to this kind of gameplay can be devastation on a gamer's performance.

Again, I present to you the iPod Touch. No interruptions . And regarding the iPhone, devs can make their games "pause" for the incoming call, and if they don't, blame them for it.

5. Motion controls do not necessarily benefit handheld gaming. I don't know about you, but I'm not going to play a portable gaming device if I can't see the bloody thing. Tilting and tipping, or shaking the handheld gaming device means that I'm blurring and shifting the focus--the screen.

Just out of curiosity, have you ever tried any of the tilt controlled games? Sure, there are better and worse implementations of the concept, but generally speaking you have no trouble whatsoever seeing the screen.

6. Price. The iPhone is hellishly costly compared to the PSP and especially to the DS (though the DSi will be on the same level as the PSP price-wise). Sure, you get a lot of other functions, but you get a wide variety of functions on the DS and PSP as well, and for a much lower cost.

For the third time: iPod Touch.

7. Unnecessary power. Apple tries to brag about how much graphical and processing power and harddrive space the iPhone has. That's all well and good, but since the only games readily playable on the system are no-depth casual titles, who really cares? That power won't be pushed. You're not getting Final Fantasy or Disgea. You won't see Grand Theft Auto or Moon. No Dragon Quest or Need For Speed. No God of War. No Phantom Hourglass.

How can there be unnecessary power in a handheld? And I guess for example John Carmack isn't known for pushing the boundaries, so why would he do so for the iPhone? That was sarcasm in case you missed it. Your entire point is meaningless since the App Store has only been around for a few months, and the SDK for a whopping 8 months.

8. Apple's history with gaming. Apple has never been a gaming-friendly company. When you talk PC gaming, you don't mean a Mac. Computer gaming is the realm of Windows, or maybe Linux. Anyone can list off several popular PC titles and franchises. Doom, Quake, Half-Life, World of Warcraft, Starcraft, Diablo, etc. What can you list off-hand that Apple had? Marathon? A weak Doom-clone? And what else? Do you remember the Apple-Bandai Pippon? Apple's one game console, during the 32/64-bit generation. A 32-bit CD-based system not even as powerful as the Saturn or Playstation--but it sure cost a lot. $600 at a time the Playstation was half that. Apple is simply not considered where gaming is concerned. And that's industry-wide. The N-Gage had almost no games, but it did have it's own attention and channels and sections in gaming media before it's hasty death. Apple has quite a few games on the iPhone, but no gaming media coverage or real respect. They aren't even considered a contender.

True, Apple has never been big in gaming. But the real trick this time around is that they don't have to be. Apple has built a distribution model for 3rd parties that is quite simply lightyears ahead of anything else that is available for game developers. Well, actually I don't know how it compares to Steam etc. but at least with regards to handheld devices Apple is clearly on a whole another level.  Apple just needs to sell their iPhones and iPod Touches, a feat that they excel at, and the rest is up to the 3rd parties.

The one advantage--perhaps the only one--to the iPhone is that the games are cheap and can be downloaded quickly. But again, you're not getting a major quest with a deeply involved storyline. You're getting very minor rhythm tap games and old stuff like a version of Breakout (or Arkanoid if you like) that is a little more cumbersome to play because you have to slide your finger across the screen to move the paddle.

Apple is out of their minds.

If Apple is out of their minds, then you don't know what you're talking about.

kitler53 said:
i'm surprised by all the negativity here.

1. apple is going to sell tens of millions of iphones/itouch regardless of its sucess in the gaming world which is a pretty good market size to sell games to.

2. as evidenced by japan - mobile gaming is going to have increased importance in the future of gaming.

3. apple is "cool" and people like buying their products whatever they are.

frankly, apple is in a really good position to become a major player in the gaming market. all they need now is to get developers to take them seriously which i think WILL come.

I just wanted to express my happiness that there are people who understand the situation correctly :)

rocketpig said:

The only way Apple enters the console market is through AppleTV.

And that isn't selling very well so don't hold your breath waiting for an Apple console.

Yep, and considering that Steve Jobs has repeatedly regarded AppleTV as a hobby, nobody should really expect any major push in that direction.

kitler53 said:
sethnintendo said:
@kitler53, I agree with you that they will sell a lot of hardware and games with these devices. However, I don't think that someone interested in portable games will just buy the Apple device. While they will make money it isn't going to take away that much market from Nintendo or Sony. Apple pretty much realizes that this is just another way to make money and sure they might have a future in gaming. However, gaming is a tough market to get into and can result in a massive failure.


i have to agree with the first part - apple isn't going to put anyone out of business or anything.  the gaming market is expanding and apple is going to fill a portion of that specifically with the mainstream (or if you prefer casual) gamers. i doubt sony/ms will feel their presence any more then the already have from nintendo's wii/ds but i think nintendo won't see as much growth as they would if apple didn't exist (which isn't to say nintedo won't see considerable growth this gen).

to the second part - there is just no way they can fail.  the iphone/itouch isn't a loss-lead strategy, the hardware will sell regardless of the existance of quality gaming as it's first and foremost a music player.   worst case situation - they don't get significatant developer support and therefore only make a moderate amount of money on "shovelware".  there is just so little risk for apple right now that they'd be idiots not to try breaking into gaming.

That's the beauty of it. Apple has provided devs with a "brand new" market that is easily accessible, and there's really nothing Apple can lose now: quality apps and games will make their products more appealing, while bad apps have little or no negative impact on Apple. It's a brilliant entry strategy, that's all I can say.

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All apple has to do is create the "igame" and its over imo.

There i products sell better than any other electronics in the market.



Hmm I skimmed this before I should of paid more attention tot he words used.

Prof 1500 shit games is still 1500 games; subjetivity aside.

If Apple goes handheld gaming centric or not is up to them, I'm just here for the lols and yes he may not understand what gaming is about to be calling out competitors at the moment or he may have plans or know of plans to make competitors out of the ones he named.

I'm Unamerica and you can too.

The Official Huge Monster Hunter Thread: 

The Hunt Begins 4/20/2010 =D

Thing is, will the typical iphone/itouch owner resemble the ds/psp owners in terms of game sales? Will they buy massive numbers of sw as soon as it's released?

Are they willing to pay those 30-40$ for a very good, well made and long game?

Are they willing to have the psp/ds kind of games on the iphone?

Just what games would the iphone have to distinguish itself from the competition?

These are rather important questions imo.

Huh. Who would've thought that beggining anew in my real life would coincide with starting anew on vgchartz?

Any day now, the dollar will be worth less than 2 zloty......any day now.....and my life savings will be in total jepordy ;(.

@Plaupius, You are right Apple really doesn't have anything to lose with this approach. They get money no matter how many or quality of the cheap games that are being downloaded. I am not an Apple fan and probably never will be, but I can't deny that they will make massive money with this strategy. I just had a problem with him dissing Nintendo and Sony the way he did. That is what PR people do but he could have done it in a little better manner. They will make a lot of money but people who play on DS and PSP aren't going to trade in their system for an itouch/iphone. Although they could possibly have both or all of these devices.

if nokia didn't managed to do much.

they selll 400 milllions handsets a year