Dude this is crazy. That is the LOAX game store in Akihabara, Tokyo. It was the only store in all of Akihabara (the gaming mecca of Japan) that sold imported copies today. First they sold the US version which came in early and sold out right away. Its region free so it can play on a Japanese X-BOX. By the time I got there it was already out so I waited for the imported Asian NTSC-J version which was released today in Singapore, Taiwan and Hong Kong. I lined up at about 12:30pm and was probably the 10th person in line. At 2:30 when the shipment came in there was a huge line that spread from the register, around the fifth floor of the shop, and down the stairwell. Everyone there really wanted that game, and Im sure it sold out shortly after I left.
A lot of people think that the Japanese have forsaken the X-Box 360 but its not the case. It is slowly gaining momentum here, especially after the price drop. Its 50 bucks cheaper than a Wii, half the cost of a PS3, and only slightly more than a DSi.
It would be doing much better if it got all the games here and on time. So many titles take forever to be localized. GTA4 only came out last week. Still there are enough current quality games to keep it going.