Too bad that the average English person usually sucks in English too :-/
The average English person can speak English fine, unless you are a 'youth' and you've been influenced by American rap or abreviated internet talk, but bad punctuation and grammar is just sad.
About brands though, it's Brand, Brand, Brand here in the UK as well but it seems we are more influenced by popular culture now more then ever. It's the reason I think the Wii is so dominant and the 360 is doing so well, compared to the rest of Europe. Recommendation goes a long way also, especially when I hear people saying that Guitar Hero III is only on the 360 and that a person should get it for that, when I can tell that person will only ever get Guitar Hero III or Rock Band so the PS2 was the cheaper and more logical choice.