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If I were Sony's head...

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I think Sony could drop the price $5. Would that help?



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Amazing discussion about being wrong
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I think Sony is doin good now. But I would invest more money into first party games, that will make the difference and assure longterm succes



pika62221 said:

First, I would HAVE to reduce the price. Obviously, being 3rd behind Microsoft and Nintendo, I would have to retool my plans! I would take a bigger loss on the system, remove some features, and try to match Microsoft's price as much as possible! Also, I would invest in looking for ways to get more families buying the system. I would try to court third parties to produce more Wii-style games, as well as produce more family friendly games. I would have a HUGE company's resources at my helm, and I wouldn't fail to use those deep pockets to invest in the PS3, and get its sales up! This is now the 3rd year it has been on the market, and to not even be selling 20 million now??? For Sony, that's HORRIBLE! The PS2 took off by this point in its life, and Sony somehow HAS to change their market plan, otherwise they'll have a HUGE hole to climb out of!

 

 You gotta love how some people think all solutions to a perceived problem have to be short term and immediate. Furthermore you have to love how some people think its by just copying what the leader does that a company will automatically catch up. And to really put the nail in the coffin you have to love how people think they have strategies that heads of large corporations haven't either thought up of or hasn't at some point had someone on their advisory board come up and say "umm see how 360 is having a price cut...? how about we have one too?" And then to assume that those avenues haven't been looked into already... well thats just priceless.



At first, I read "giving Sony head". Certainly, I am not the only one?



If I was the head of Sony I would start bombarding the United States with ads heading into the Holiday season targetted to different demographics according to the channel and programming on, playing up casual games and kid friendly games and games that help learning on the kids networks where the parents watch, on the movie channels and premium channels I would almost souly play up the Blu-Ray and movie download features, on music channels I would play up the ability to use it as a music player for your house connected to your computer, on Comedy Central or G4 I would show the most hard core of games I had at the moment.

Sony needs to get all the different demographics interested in the different aspects of their systems. They need to make Soccer moms look at it as a place their kids can play fun games, they need the technophiles to see it as a great multimedia device and they need the hardcore to see it as a great place for games. So far they are only aiming at the gamers.

Also I would continue the HDTV bundle deals they were playing with. Using my already massivly successful Bravia line to push the PS3 into more homes. They now have a Blu-Ray player and an HDTV, you will get Blu-Ray purchases.

I would also do a promotion that people with PS2s that trade them in get a certain number of dollars off their PS3 purchase. This gets them into the PS3 family, and it gets rid of that damned PS2, forcing them to buy and play PS3 games. Furthering my entertainment division.

No seriously, Sony needs to hire me.



I own all three current consoles and a great gaming rig, now thats out of the way.

This space Reserved for the Nuggets of Wisdom dropped by Bladeforce:

"Why post something like this when all it will get is PS3 owners blinded to reality replying? BOTH THE PS3 AND BLUE-RAY WILL NOT LAST 3 YEARS! TECHNOLOGY CHANGED TOO FAST!"

"is it Wii FIt that has sold as many as PS3's sold? Thats a LOL Look at the total sales of software is it just me that sees Nintendo titles hitting 10m+ and you say they arent making a difference? Another LOL!"

"Hell, with all the negative hype Sony spin, people just aren't interested cost is too high and to get the true HD experience (1080p, 7.1 surround) you will need a $1000+ system. THAT IS GOING TO DO IT IN A RECESSION! PS4 will not happen"

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Noobie said:
Thanks God you are not Sony's head

QFT.

 



Wow... That's a pretty damn nice perspectives for Sony's head..... janitor?



|_emmiwinks said:
If I was the head of Sony I would start bombarding the United States with ads heading into the Holiday season targetted to different demographics according to the channel and programming on, playing up casual games and kid friendly games and games that help learning on the kids networks where the parents watch, on the movie channels and premium channels I would almost souly play up the Blu-Ray and movie download features, on music channels I would play up the ability to use it as a music player for your house connected to your computer, on Comedy Central or G4 I would show the most hard core of games I had at the moment.

Sony needs to get all the different demographics interested in the different aspects of their systems. They need to make Soccer moms look at it as a place their kids can play fun games, they need the technophiles to see it as a great multimedia device and they need the hardcore to see it as a great place for games. So far they are only aiming at the gamers.

Also I would continue the HDTV bundle deals they were playing with. Using my already massivly successful Bravia line to push the PS3 into more homes. They now have a Blu-Ray player and an HDTV, you will get Blu-Ray purchases.

I would also do a promotion that people with PS2s that trade them in get a certain number of dollars off their PS3 purchase. This gets them into the PS3 family, and it gets rid of that damned PS2, forcing them to buy and play PS3 games. Furthering my entertainment division.

No seriously, Sony needs to hire me.

I agree with your suggestions., but for the ps2 part to work , they should put the BC back.

I think the ps2 market is the most ripe for new ps3 buyers. They know the brand and liked, but they are probably scared by the price and the perspective of loosing their 20 ps2  games library. I would also produce a cheaper sku, without the blu-ray drive, but with the capacity of upgarding it later. While the hw would be capable of processing bluray quality, the driver would be cheaper. For that aspect to work, you could put movies for sale in the PSN, preferably at HOME, like you go to the cinema inside HOME and pay a rent for 1 or two days, or buy the movie. I would also put a lot of work to improve PSN product offer and connection, providing a peripheral to improve it.

ABout the HD, I would launch extra hd sizes to install in the skus, so you could buy a cheaper sku and than upgrade it, cause usually peopla buy laptop hd, so sony don´t profit from it. The x360 strategy is to sell the cheapest sku and then force people to upgrade it to have a decent game experience. So now that they got a price cut, they seem to have the cheapest console, but they don´t. You have at least to buy the intercooler, that at Amazon costs some $20 average(http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=intercooler+%2B+x360). Plus another pad, a hdmi cable, pay $50 for live, etc. I know ps3 also require a pad and hdmi, but only the 40gb. So would be nice for the console sales if they strip the ps3 and sold separatelly, but still offers the whole package at a higher price. The thing is, it got to expand it´s user base now, so the games, wich sustain a plataform, can sell for a long time and sell well.  

 



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PLAYSTATION®3 is the future......NOW.......B_E_L_I_E_V_E

If you were Sonys head i would kiss you.

You mean head as in lips mouth and nose dont you....?



I hope my 360 doesn't RRoD
         "Suck my balls!" - Tag courtesy of Fkusmot

Sony's doing fine. They will be ahead of M$ by summer of '09. They will never catch the Wii, but, to me that doesn't matter because those controllers don't make the Wii next gen.