I think Sony could drop the price $5. Would that help?

I think Sony is doin good now. But I would invest more money into first party games, that will make the difference and assure longterm succes

 You gotta love how some people think all solutions to a perceived problem have to be short term and immediate. Furthermore you have to love how some people think its by just copying what the leader does that a company will automatically catch up. And to really put the nail in the coffin you have to love how people think they have strategies that heads of large corporations haven't either thought up of or hasn't at some point had someone on their advisory board come up and say "umm see how 360 is having a price cut...? how about we have one too?" And then to assume that those avenues haven't been looked into already... well thats just priceless.

At first, I read "giving Sony head". Certainly, I am not the only one?

If I was the head of Sony I would start bombarding the United States with ads heading into the Holiday season targetted to different demographics according to the channel and programming on, playing up casual games and kid friendly games and games that help learning on the kids networks where the parents watch, on the movie channels and premium channels I would almost souly play up the Blu-Ray and movie download features, on music channels I would play up the ability to use it as a music player for your house connected to your computer, on Comedy Central or G4 I would show the most hard core of games I had at the moment.

Sony needs to get all the different demographics interested in the different aspects of their systems. They need to make Soccer moms look at it as a place their kids can play fun games, they need the technophiles to see it as a great multimedia device and they need the hardcore to see it as a great place for games. So far they are only aiming at the gamers.

Also I would continue the HDTV bundle deals they were playing with. Using my already massivly successful Bravia line to push the PS3 into more homes. They now have a Blu-Ray player and an HDTV, you will get Blu-Ray purchases.

I would also do a promotion that people with PS2s that trade them in get a certain number of dollars off their PS3 purchase. This gets them into the PS3 family, and it gets rid of that damned PS2, forcing them to buy and play PS3 games. Furthering my entertainment division.

No seriously, Sony needs to hire me.

QFT.

Wow... That's a pretty damn nice perspectives for Sony's head..... janitor?

I agree with your suggestions., but for the ps2 part to work , they should put the BC back.

I think the ps2 market is the most ripe for new ps3 buyers. They know the brand and liked, but they are probably scared by the price and the perspective of loosing their 20 ps2  games library. I would also produce a cheaper sku, without the blu-ray drive, but with the capacity of upgarding it later. While the hw would be capable of processing bluray quality, the driver would be cheaper. For that aspect to work, you could put movies for sale in the PSN, preferably at HOME, like you go to the cinema inside HOME and pay a rent for 1 or two days, or buy the movie. I would also put a lot of work to improve PSN product offer and connection, providing a peripheral to improve it.

ABout the HD, I would launch extra hd sizes to install in the skus, so you could buy a cheaper sku and than upgrade it, cause usually peopla buy laptop hd, so sony don´t profit from it. The x360 strategy is to sell the cheapest sku and then force people to upgrade it to have a decent game experience. So now that they got a price cut, they seem to have the cheapest console, but they don´t. You have at least to buy the intercooler, that at Amazon costs some $20 average(http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=intercooler+%2B+x360). Plus another pad, a hdmi cable, pay $50 for live, etc. I know ps3 also require a pad and hdmi, but only the 40gb. So would be nice for the console sales if they strip the ps3 and sold separatelly, but still offers the whole package at a higher price. The thing is, it got to expand it´s user base now, so the games, wich sustain a plataform, can sell for a long time and sell well.  

If you were Sonys head i would kiss you.

You mean head as in lips mouth and nose dont you....?

Sony's doing fine. They will be ahead of M$ by summer of '09. They will never catch the Wii, but, to me that doesn't matter because those controllers don't make the Wii next gen.