First, I would HAVE to reduce the price. Obviously, being 3rd behind Microsoft and Nintendo, I would have to retool my plans! I would take a bigger loss on the system, remove some features, and try to match Microsoft's price as much as possible! Also, I would invest in looking for ways to get more families buying the system. I would try to court third parties to produce more Wii-style games, as well as produce more family friendly games. I would have a HUGE company's resources at my helm, and I wouldn't fail to use those deep pockets to invest in the PS3, and get its sales up! This is now the 3rd year it has been on the market, and to not even be selling 20 million now??? For Sony, that's HORRIBLE! The PS2 took off by this point in its life, and Sony somehow HAS to change their market plan, otherwise they'll have a HUGE hole to climb out of!
30-someting now, 40-something next decade!