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Forums - Sales Discussion - Others overtakes America as biggest hardware market

In Others sales are outpacing the Americas in terms of console units sold. For years Others always got games months after America and Japan, does anyone think this will turn the tide, and Europe might get a major release before the US? And I know Others got MK wii earlier, but US got the high profile Smash earlier.



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its due to the weak usa economy, but its good to see europe/others be the top dog for a change



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Europe's economy isn't so rosy either.



Yeah generally all the western economies are weak just now, but the european market seems to be having greater growth in the games industry probably because of the emerging eastern economies.  I think the european market will beome the dominent marke in the future when its greater population is taken into account. Certainly improves the likelihood of ps3 sales surpassing that of the 360 in the near future too. 



I guess how each region will do this Christmas will determine who get what games first next year...



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dollar is weak and gas is expensive some people just don't have the money to buy a new system in america



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Keep in mind that in 'others' people speak lots of different languages - so there's a fair effort to go into localisation



Not only different languages, but different laws, customs, taxes, advertising, distributors, retailers and in some cases currencies.



The European economy is doing pretty poorly as well. I only occasionally dabble in the news, but I hear that Spain will soon have a recession, and they're having amazing hardware sales as of recent. And besides, the American gaming market is far larger than it was last generation when the economy was in good shape, so I don't think the reasons for the European hardware market becoming larger are as simple as that. I believe it boils down to the population difference. The U.S., with a population of 300 million, accounts for 90% of the Americas market. So even though the combined population of North and South America is about 900 million, most of the population isn't buying games. Europe has an older population (which means more working wages and more games being bought) and a far larger population with more equal wealth distribution across the union.



 

 

Europe does have over 700 million people, so they should have and economy bigger than the USA