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Forums - Sales Discussion - Hanna Montana's effect on Blu-ray sales

ssj12 said:

With the concert DVD coming to Blu-ray and DVD tomorrow how will it effect Blu-ray sales?

I predict a major increase in sales due to how popular Hannah Montana (Miley Cyrus) is. I expect sales of the Blu-ray version to make it so that Blu-ray takes over 15% of overall disc based movie sales for the week of release.

 

say BR usually gets 1% of disc based movie sales in an average august week

this week, if HM didn't release on BR, then the HM DVD release would drive BR sales lower than the 1% average as HM DVD should increase overall sales well over average

let's say for simplicity that 99mil dvds and 1mil BR discs are sold each week...this week it would be 110mil and 1mil thanks to HM dvd...dropping BR to 0.9%

however, HM is releasing on BR

now, as of December, there were 2.7mil br players (including ps3) in NA...add 2.4mil ps3s sold in 2008 + another 500k standalones and you get 5.6mil...if every single one of those owners bought HM, and nobody bought HM DVD, then you'd still only have a 5% marketshare for BR

however, i'm sure that the 99mil/week # is way off...does anyone know a resource to get the actual numbers?

since I don't know real numbers, i'll say this: if HM BR sells 1:1 with HM DVD, then HM DVD would have to be 20% of all DVD sales...

so 20m HM DVD, 20m HM BR, 99m other DVD, 1m other BR...so 21/140=15%

 

 

 



Bets:Missed by 420k I bet leo-j vg$500 that wii will sell 31 million by 7/31/08.  Sorry, I don't think he has enough vg$ to make it with all of u that wish you could. Hit, with room to spare I bet kingofwale a 1-week ban that wii Americas ltd sales>360 Americas ltd sales as of the numbers for week ending 7/05/08 (using vgchartz homepage #s)

Predictions:

Wii will sell 18-20mil by 12/31/07  CHECKWii will sell 45mil+ WW by 12/31/08Wii will surpass PS2 sales WW by 11/17/11 (5yr anniversary)Wii Fit will hit 12mil sales in 2009MKWii+SSBB+Wii Fit+SMG > 50 mil sales by 2010 > gta4+mgs+gt5+ff13+haze+lbp