(No sarcasm intended)

http://www.mcvuk.com/news/31371/Hirai-Rivals-cant-compete-with-PS3s-exclusives

Hirai: Rivals can’t compete with PS3’s exclusives

Tim Ingham Today, 7:30pm

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Global PlayStation boss says first-party titles and Blu-Ray capacity set console apart from 360 and Wii

Sony Computer Entertainment president Kaz Hirai believes that PS3’s “unrivalled” first-party product and Blu-Ray capabilities mean the console enjoys better exclusive content than either of its competitors' machines.

Addressing the issue of Microsoft’s investment in ‘exclusive’ downloadable content for titles such as GTA IV – and speaking after the much-publicised deal that made Final Fantasy XIII a 360 game – Hirai explained:

“On the exclusivity front – whether it’s downloadable or not – one of the unrivalled strengths we have, and we’ve proven this time and time again, is the power of our internal worldwide studios. Our first-party product is obviously platform exclusive and is the best out there.

"We’ve talked about a raft of great titles, whether that’s Little Big Planet, Resistance 2, SoCom, God Of War 3, Killzone 2, MaG, Motorstorm: Pacific Rift.

"Secondly, if we talk about Blu-Ray, there’s a lot of capacity there. Our discussion with a lot of the publishers is about how the PS3 version of a game has the capacity to exclusive things consumers will be interested in – interviews with the makers of the game, documentary on the franchise or 'making of...' footage.

"That’s as well as additional weapons, levels, tools and characters. Those things very much differentiate our offerings over and above other versions of the same game.”

Now,this is how you do PR. Do you agree?

Usual PR.

But why is it he´s so much more talkative these last few days/weeks???

"That’s as well as additional weapons, levels, tools and characters. Those things very much differentiate our offerings over and above other versions of the same game.

Ummm... examples?

He has bad news coming out and he wants to soften the blow? xD

Well what else is he gonna say? "We have some great exclusives but Microsoft's lineup is gonna fucking bone us so hard that we won't be able to sit for a week!"

On the one hand, that's how PR is supposed to be done (not touting a 'six percent higher attach ratio')

On the other, he's full of it.

 Your Sig- My avatar doesn't look like it is pissed.

Such a predicament, isn't it? ;) Well, I am glad that he is now at least just trying to praise the possibilities the PS3 has rather than insulting the other companies.

And yet, it still feels empty at the same time.....

"Rivals can’t compete with PS3’s exclusives... thats why they pay for them... and we need to get back to the CGI trailers all over again... and no, I don´t want to talk about the FF issue..."

Hes right, and he actually knows all the games they are making that have yet to even be announced.

We all know Twisted Metal and Syphon Filter and in production, gives us a trailer you bastard.