I love how people claim this war is "over" yet players haven't even dropped below $300, the computer industry hasn't even weighed in on any serious level yet, and burners are barely on the horizon.
This hasn't even started yet. I don't care who wins because I don't plan on investing in either of them any time soon but 2% of the MOVIE market cannot declare a winner, especially when the tech industry, a HUGE mover and shaker in the DVD adoption rate, hasn't even started adopting either format en masse.
Add in other important necessities such as an HDTV requirement to use either format (currently ~20% in the US), the almost COMPLETE lack of need for data storage this large in home PCs (or even to most extents business PCs), and the ridiculously low price of DVD (a format that fills the needs of ~95% of the population) and this "war" is going to last quite awhile. Even if one of the formats drops out, we still won't see large adoption rates for quite some time because frankly, most people are JUST FINE with DVD. People don't buy stuff because it's on the market, they buy it because they see a vast improvement, have a need for the product, or the price difference is negligible. Blu-Ray and HD-DVD aren't an enormous leap over DVD (when compared to the DVD over VHS improvement) and people just aren't showing much interest in any high-def format yet.
So, in short, go ahead and "rah rah" your format of choice. It won't make a damned bit of difference in the long run and you'll only look like an ass in the process.